As part of Japan Vaccine Business Unit, senior manager of RSV OA consumer engagement is responsible for developing and implementing of Disease Awareness Campaign and its governance & internal approval process. This should be done through close collaboration with Japan medical, communication and GAMA as well as regional and global teams.

Specific accountabilities include:

• Provide input and develop DAC strategy/operation plan built on customer/consumer, competitive insights.
• Deliver best-in-class customer experiences to enhance dialog for RSV prevention also vaccines by utilizing advanced digital technologies, such as CDP, DLP, AI.
• Drive the agencies involved in Disease Awareness Campaign development including TV commercial in close collaboration with medical, and the governance and approval process.
• Work with medical and analytics team to further develop and measure the KPIs.
• Fostering an environment of innovation, inclusion, challenge, trust and development.

Basic Qualification

• Strong consumer marketing and agency management experience.
• Strong written and verbal communication skills in English; ability to convey complex information simply.
• Ability to define, track, analyze key performance measures and make data-driven decisions.
• Drive for performance, discipline on execution & tracking results & meet deadlines.
• Strong governance mindset: able to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in place.

Preferred Qualification

• 5+ years in pharma, healthcare or related industry.
• Work experience in global functions/ environment.
• Strong experience with Disease Awareness Campaign and consumer digital marketing.
• Well-developed influencing and negotiating skills.
• Thrives in a fast-paced, dynamic environment; feels driven to conquer uncharted territory.

Education/Certification/Language

• Bachelor’s degree
• Master’s degree in Business, Marketing or Life Sciences is a plus

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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