About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

 

Our commitment to diversity, equity and inclusion 

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

 

The role 

The Head of Pricing & Proposition leads the pricing, promotion and proposition strategy team for the FT’s Consumer Revenue Group, ensuring price and product are aligned with customer needs to achieve maximum revenue from our audiences. 

The role leads three strategy managers as a team working closely with the Consumer Product, Consumer Marketing and Customer Relationships teams to implement strategies across customer touchpoints, whilst also working alongside other key stakeholders such as Research, Product, Commercial Finance and BI in cross functional teams.

The role plays a pivotal role as an internal expert at the FT for B2C price and proposition optimisation: steering the development of propositions to align with user needs, and delivering intelligent price management based on robust insight on both customer behaviour and willingness to pay to ensure the right propositions are available at the right time to the right customer to maximise subscriber Lifetime Value (LTV).

The role is responsible for overseeing the execution of onsite price and offer testing, market research, and advanced analytics to inform and shape direction of long-term consumer subs strategy.

The role contributes to the  wider subscription strategy, using knowledge of best practice and insight around new product pricing, developing new propositions, enhancing product value and other revenue levers such as billing intervals, trial lengths, step-up prices and package structure.  

 

Key responsibilities

• Ensure P&P performance is effectively captured and tracked through leading the development of data analysis and dynamic pricing models that will maximise LTV across all transaction touch-points
• Establish agreed standards in the way in which we measure the effectiveness of pricing tests with colleagues around the business
• Ensure that the way the FT prices its content sales is fair/transparent and compliant and in line with core FT values and in particular ‘Integrity’ and ‘Trust’
• Lead the FT in a journey to become a beacon of best practice for pricing, promotion and proposition strategy within, and beyond, the media industry
• Identify gaps in internal knowledge and develop plans to ensure the P&P team have access to relevant data and insight to enable best in class price and proposition review and management
• Communicate findings to management to influence business decisions and driving through business change and strategy
• Work closely with Head of Audience Insights to ensure willingness to pay data and insight is aligned with internal customer segmentations
• Work closely with Product colleagues to guide monetisation strategies of new product and feature development.

 

Required skills and experience 

• Proven experience in driving and leading the implementation of pricing, promotion and proposition strategies
• Excellent strategic thinking skills, ability to breakdown complex issues and  translate them into actions resulting in commercial growth
• Strong skills in motivating a high performance team, with experience in leading teams to develop commercial strategies and work collaboratively
• Strong interpersonal and influencing skills and ability to provide guidance and input at all levels of an organisation
• Comfort with ambiguity and operating in a ‘test and learn’ culture, with a very high level autonomy and accountability
• Experience of market research and knowledge of specific methodologies to effectively capture willingness to pay, segment audiences and inform proposition development 
• Highly numerate/analytically minded, with strong ability to interpret and manipulate data into meaningful business conclusions and actions
• Excellent ability to work collaboratively in cross departmental/functional teams
• Experience of a subscription related business is desirable but not essential
• Experience in B2C business is desirable but not essential.

 

What’s in it for you? Our benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

 

#LI-NE1