About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Five-day work week, hybrid work arrangement
• Professional training, career advancement and internal mobility opportunities
• Competitive benefits include insurance and a mental wellness program

About the Job

We are on the hunt for a data-driven Content Manager who will be responsible for driving the overall content strategy, enabling MoneyHero Group to create engaging and empowering financial content to help people make informed decisions. This role will require you to be an expert in all things content-related and excel at in-channel optimisation, brand consistency, analytics, and meaningful measurement.

The Manager, Content will:

• Work together with the Search Engine Optimisation team to build a comprehensive content marketing strategy that spans the entire marketing funnel and effectively engages our target audience segments
• Identify, evaluate and implement content opportunities, partnerships and initiatives to meet strategic business objectives
• Always with the SEO hat on, lead content creation across a variety of formats, including blogs, whitepapers, videos, emails, social posts, ad copy, landing pages, guides, and more
• Stay abreast of market developments and monitor the competitive landscape to position the company as the market leader. Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice across all channels including online, social media, email and video. Balance between search engine optimisation and trends to ensure that all content adds value to the consumer
• Adapt content and messaging across channels (videos, infographics, long form articles, newsletters) etc to drive traffic, engagement and leads
• Manage content distribution to online channels and social media platforms to increase web traffic
• Ensure data is thoroughly analysed and recommendations are made based on those results
• Oversee the integration of content activities within marketing campaigns
• Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing
• Work closely with Business Development Managers in creating creative content angles and briefs for advertorials

In this role, we are looking for someone with:

• Bachelor’s degree in Marketing, Journalism, Public Relations or related communications field
• 8+ years of experience as a respected leader in multichannel content creation for different target demographics
• 3+ years of experience in leading large teams; able to lead and inspire a high performing team
• Outstanding command of the English and Cantonese language
• Have good content editing experience and is adaptable to changing tonality based on written and speaking content format
• Keen interest in the world of personal finance
• Proven experience in developing and implementing a successful content strategy
• Clear understanding of business goals behind content’s purpose, and fluent in web analytics tools (Google Analytics 4) and social media analytic tools
• Have a keen eye for detail, strong research skills, and possess a good understanding of SEO principles and keyword demand
• Good experience of finding creative freelancers and getting outsourced work done where necessary
• Be patient, empathetic, and customer-obsessed: We're happy only when our customers are happy
• A relentless sense of responsibility and ownership in problem-solving
• The ability to adapt quickly to the fast-paced start-up environment, embrace changes, process new information on the go, and translate that into customer-friendly language
• Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
• Project management skills to manage large teams and competing priorities

Good to have:

• Prior experience in Social Media and Public Relations is a plus
• Ability to edit Traditional Chinese content
• Client management experiences for advertorials
• Have experiences in the financial services industry

#LI-Hybrid