Skill required: Marketing Operations - Adobe Campaign Classic
Designation: Marketing Platform Auto Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc.
What are we looking for? Proficiency in HTML: Strong knowledge of HTML coding, including the ability to hand-code responsive emails that render correctly on various devices and email clients. •Marketing platform experience: Experience in working with Braze or a similar marketing automation platform for building and deploying email campaigns. •Email Testing: Familiarity with email testing tools and techniques to identify and address rendering issues across different email clients and devices. •Quality Assurance: Excellent attention to detail and the ability to perform thorough quality checks on email content to ensure accuracy and functionality. •Problem-Solving: Strong troubleshooting skills to diagnose and resolve technical issues related to email rendering and coding. CSS and JavaScript: Basic knowledge of CSS (Cascading Style Sheets) and JavaScript for enhancing email templates with interactivity and dynamic elements along with knowledge of personalization scripting like AMPscripts, Server-side Java script etc. • Email Design: Understanding of email design principles and the ability to create visually appealing and engaging email templates. • Marketing Automation: Familiarity with marketing automation concepts and strategies to optimize email campaigns and customer journeys. • Coding Best Practices: Knowledge of coding best practices, email deliverability, and anti-spam measures to ensure optimal email performance.
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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