Director Specialty Markets (PEO & Executive Benefits)

Travel: 40–60%

Position Summary

The Director of Specialty Markets will lead sales growth and strategic relationship development across our Professional Employer Organization and Executive Benefits channels. This individual will drive new revenue opportunities, strengthen existing partnerships, and expand market presence for Gen Digital’s Employee Benefits division (Norton LifeLock Benefit Solutions.) This is a high-impact sales role that requires strategic thinking, consultative selling, and strong relationship management skills. The ideal candidate is a motivated, results-oriented professional with deep experience in the employee benefits space and a proven ability to close complex, multi-stakeholder deals.

Key Responsibilities:

• Develop and execute a comprehensive sales strategy for PEO and Executive Benefits markets to achieve and exceed revenue targets.
• Identify, pursue, and close new business opportunities through consultative sales engagement and strategic prospecting.
• Manage and expand relationships with key partners, including PEOs, benefit consultants, and brokers.
• Conduct partner business reviews and create growth plans aligned with performance goals and market potential.
• Collaborate with internal teams (Marketing, Product, Legal, and Finance) to ensure partner success and operational efficiency.
• Deliver high-impact sales presentations, webinars, and industry event participation to promote Norton LifeLock Benefit Solutions.
• Analyze market trends and industry developments to inform strategy and identify growth opportunities.
• Utilize CRM systems (e.g., Salesforce) for accurate pipeline management, forecasting, and performance tracking.
• Provide leadership and insight to internal stakeholders regarding partner performance, sales trends, and revenue forecasts.

Qualifications and Experience:

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum 5 years of experience in sales, business development, or account management within the employee benefits industry.
• Proven track record of exceeding sales goals in a B2B environment.
• Strong understanding of the employee benefits ecosystem, including brokers, consultants, PEOs, MGAs, and TPAs.
• Excellent negotiation, communication, and presentation skills, with the ability to influence C-level executives.
• Experience responding to RFPs and RFIs with accuracy and strategic positioning.
• Proficiency in Salesforce CRM and Microsoft Office Suite.
• Knowledge of identity protection, cybersecurity, and financial wellness solutions preferred.
• Ability to travel up to 60%.

Core Competencies:

• Strategic and consultative sales expertise.
• Strong relationship-building and partner management skills.
• Exceptional communication and presentation abilities.
• Data-driven decision-making and analytical mindset.
• Team-oriented approach with cross-functional collaboration.
• High integrity, professionalism, and business maturity.

At Norton LifeLock Benefit Solutions, you’ll play a key role in helping organizations protect their employees through industry-leading identity, cybersecurity, and financial wellness benefits. You’ll join a collaborative, performance-driven team where your ideas and impact directly shape our success in a rapidly growing marketplace.

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Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.