Posted:
12/12/2024, 3:42:01 AM
Location(s):
California, United States ⋅ Minneapolis, Minnesota, United States ⋅ Atlanta, Georgia, United States ⋅ Minnesota, United States ⋅ Illinois, United States ⋅ Los Angeles, California, United States ⋅ Chicago, Illinois, United States ⋅ Georgia, United States ⋅ San Francisco, California, United States
Experience Level(s):
Expert or higher ⋅ Senior
Field(s):
Business & Strategy
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
We are seeking a dynamic and experienced Brand Director to lead the overarching brand strategy for Merchant Payment Services (MPS), including our global product brand, Elavon in addition to the development and execution of high-impact campaigns. This role is key in setting the tone and messaging for MPS & Elavon and working collaboratively across regions and our distribution channels to ensure consistency in the ways we convey value to the market and our customers/partners. The ideal candidate will have a proven track record of managing brand messaging and campaigns across a variety of mediums, providing tools and guidance for brand governance, and coaching/training internal stakeholders and vendors to maximize impact.
Key Responsibilities:
Brand Campaigns:
Lead the development, planning, and execution of high-visibility, large-scale brand campaigns/events that elevate our brand and drive engagement.
Collaborate with cross-functional teams (creative, product, digital, PR) to ensure alignment on campaign objectives and deliverables.
Oversee the creative direction, messaging, and strategic positioning of hero campaigns and events to ensure they resonate with target audiences.
Manage campaign performance metrics and optimize based on results to ensure goals are met.
Provide consultation and guidance to regional/channel teams in adapting global campaigns for local markets, or distribution channels, ensuring relevance and consistency.
Brand Governance:
Maintain and update comprehensive brand guidelines for MPS & Elavon to ensure consistency in visual identity, messaging, and tone of voice across all touchpoints.
Act as the protector of the MPS & Elavon brands, reviewing and approving materials to ensure compliance with brand standards.
Lead regular brand audits and updates to refresh guidelines, vendor training and associated resources based on evolving market trends and business needs in close collaboration with U.S. Bank Brand Strategy team.
Review new product / program names to ensure compliance with established product architecture and nomenclature. Collaborate with internal contacts for legal and marketplace vetting of suggested names prior to finalization.
Vendor and Agency Management:
Manage relationships with external creative agencies, production houses, and other vendors, ensuring all projects are aligned with brand standards.
Negotiate contracts and manage budgets for external resources, ensuring maximum value for the organization.
Collaboration:
Provide guidance and support to internal teams in delivering high-impact programs that meets business objectives through flawless brand application.
Basic Qualifications
- Bachelor's degree , or equivalent work experience
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
5+ years of experience in brand management, with a focus on leading large-scale brand campaigns. Experience in b2b2c (business-to-business-to-consumer) messaging a plus.
Excellent communication, leadership, and project management skills, demonstrating tactful influence and negotiation with stakeholders.
Proven experience managing both hero campaigns and smaller, multi-channel initiatives.
Strong understanding of brand governance, including developing and maintaining brand guidelines.
Experience managing external vendors, agencies, and cross-functional teams.
Ability to think strategically while executing tactically in a fast-paced environment.
Familiarity with global brand management and adapting campaigns for local markets.
Experience with data-driven marketing and performance analysis.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $98,175.00 - $115,500.00 - $127,050.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.Website: https://www.usbank.com/
Headquarter Location: Minneapolis, Minnesota, United States
Employee Count: 10001+
Year Founded: 1863
Industries: Financial Services