Location Address:

2925 Chicago Ave Loading Dock Minneapolis, MN 55407-1321

Date Posted:

August 21, 2025

Department:

16000711 Mktg Stgy and Digital Mktg

Shift:

Day (United States of America)

Shift Length:

8 hour shift

Hours Per Week:

40

Union Contract:

Non-Union-NCT

Weekend Rotation:

None

Job Summary:

Allina Health is a not-for-profit health system that cares for individuals, families and communities throughout Minnesota and western Wisconsin. If you value putting patients first, consider a career at Allina Health. Our mission is to provide exceptional care as we prevent illness, restore health and provide comfort to all who entrust us with their care. This includes you and your loved ones. We are committed to providing whole person care, investing in your well-being, and enriching your career.

Key Position Details:

• 1.0 FTE (80 hours per two-week pay period)
• 8-hour day shifts
• No weekends

Job Description:

Leads the Campaign and Digital Marketing Team in developing, optimizing and tracking traditional and digital campaigns designed to advance business objectives of Allina Health.

Responsible for managing Allina’s media buying agency and the in-house development of leading-edge digital marketing and email campaigns, including budget management. Leads approach to campaign measurement, providing regular reporting on performance.

Principle Responsibilities

• Manages Media Buying – This position will manage Allina Health’s media buying agency with a focus on:
  • Optimizes multi-million dollar budget against strategic priorities.
  • Tracks and reports on key metrics.
  • Developes leading edge approaches to activate the Allina Health brand through media.
• Manages Campaigns – This position is responsible for the holistic development, management, optimization and measurement of traditional and digital campaigns.
  • Serves as a strategic advisor for Allina Health’s brand media by partnering with agency to buy and deploy.
  • Leads the development of service line marketing campaigns, with a focus on precision digital channels and email.
  • Manages large budgets and develops strategy for optimizing budget against strategic priorities.
• Manages Campaign Measurement and Reporting – This position will be responsible for measuring and analyzing campaign performance against budget and strategic objectives.
  • Provides regular reporting to key stakeholders.
  • Provides analysis and context, including benchmarks.
  • Partners with Marketing Strategy and Brand leaders to understand and act on insights.
• Manages Digital Marketing
  • Partners with marketing strategy team to develop digital marketing programs that drive business goals.
  • Manages direct to consumer digital marketing platforms.
  • Leads the creation of website landing pages and digital experience that drive consideration and demand.
• Other duties as assigned.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years experience with media-buying agencies and common digital marketing channels and platforms
• 5+ years marketing strategy experience with experience in marketing leadership

Physical Demands

• Sedentary:
• Lifting weight up to 10 lbs. occasionally, negligible weight frequently

Pay Range

Pay Range: $49.10 to $67.93 per hour

The pay described reflects the base hiring pay range. Your starting rate would depend on a variety of factors including, but not limited to, your experience and education. Additional incentives may be available, including discretionary monetary bonuses, goal-based bonuses, and other financial incentives.

Benefit Summary

Allina Health believes the best way to provide safe and compassionate care for our patients is by nurturing the passion of those who care for them. That’s why we devote extraordinary resources to help you grow and thrive — not only as a professional but also as a whole person. When you join our team, you have access to a wealth of valuable employee benefits that support the total well-being — mind, body, spirit and community — of you and your family members. 

Allina Health is all in on your well-being. Because well-being means something different to everyone, our award-winning program provides you with the resources you need to help you navigate your personal journey. This includes up to $100 in well-being dollars, dedicated well-being navigators, and many programs, activities, articles, videos, personal coaching and tools to support you on your journey.  

In addition, Allina Health offers employee resources groups (ERGs) -- voluntary, employee-led groups that serve as a resource for members and organizations by fostering a diverse, inclusive workplace aligned with the organization's mission, values, goals, business practices, and objectives. Allina Health also engages employees in various community involvement and volunteering events.  

Benefits include:

• Medical/Dental

• PTO/Time Away

• Retirement Savings Plans

• Life Insurance

• Short-term/Long-term Disability

• Paid Caregiver Leave

• Voluntary Benefits (vision, legal, critical illness)

• Tuition Reimbursement or Continuing Medical Education as applicable

• Student Loan Support Benefits to navigate the Federal Public Service Loan Forgiveness Program

• Allina Health is a 501(c)(3) eligible employer

*Benefit eligibility/offerings are determined by FTE and if you are represented by a union.