At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected. Because we want to be even better equipped to develop digital solutions and experiences that help more people live Healthier, Longer, Better Lives.

To get there, we need people with tech/digital/analytics expertise and passion to help develop positive, sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone.

If you believe in developing a better tomorrow, read on. 

About the Role

Responsible for end‑to‑end analytics, including customer segmentation and targeting for DM campaigns, campaign data extraction and delivery, performance monitoring of campaigns and analytical models, and continuous optimization and model development.

[담당 업무]

1. Customer Segmentation & Targeting Analytics

- Develop customer segments based on behavioral, transactional, product, coverage and channel data

- Define campaign eligibility and exclusion rules

- Prioritize target customers using customer value (LTV), risk indicators, and response propensity

- Design and manage control groups and test groups for campaign experimentation

2. Campaign Data Extraction & Delivery

- Extract and deliver campaign target lists to execution channels

- Ensure accuracy and completeness of target data before campaign launch

- Coordinate with marketing, CRM, and channel teams to meet campaign timelines

- Support ad-hoc data requests related to campaign execution

- Ensure compliance with data privacy, consent, and regulatory requirements

3. Campaign & analytics model performance monitoring

- Define and track campaign KPIs (response rate, conversion rate, uplift, ROI, churn impact)

- Analyze campaign performance at various levels for improvement

- Conduct post-campaign analysis and effectiveness reviews

- Produce dashboards and reports for stakeholders

4. Continuous Optimization & Analytics Model development

- Identify opportunities to improve targeting logic and segmentation strategies

- Develop Analytics model to improve sales performance

- Collaborate with data science teams on predictive models and advanced analytics when required

- Recommend data-driven improvements to campaign strategy and execution

[자격 요건]

- Minimum 3 years of experience in data analytics, campaign analytics in insurance industry preferably on Direct Marketing business

- Hands-on experience managing and operating DB campaigns

- Technical skills to develop and validate analytics models for campaign purposes

- Understanding of model performance metrics

- Ability to work closely with Sales teams to find opportunities to improve DB campaigns

- Intermediate in business English.

[근무조건]

- 고용형태: 정규직

- 급여 및 복지조건 : 회사 내규에 따름

- 근무지역 : 서울 중구 통일로2길 16, AIA타워

[전형절차]

- 서류전형 > 면접전형 > 스크리닝/채용검진 > 최종합격

- 전형일정 및 각 전형별 결과 발표는 이메일을 통하여 면접 대상자에게 개별 안내 드립니다.

* 채용 전형에 레퍼런스 체크, 인성/역량 검사 등이 추가될 수 있습니다.

[접수방법 및 기간]

- 지원방법 : AIA 채용 사이트 접속하여 해당 공고 선택 후 지원

- 제출서류 : 국문, 영문 이력서, 자기소개서

- 접수기간 : 채용시까지 (지원서가 접수된 순서대로 검토하며, 채용후보자가 조기에 선발되는 경우 접수기간 중이라도 채용 공고 종료 가능함)

[유의사항]

- 국가등록장애인 및 보훈대상자 등 취업보호대상자는 관계 법령에 의거하여 우대합니다.

- 구직자 본인의 용모, 키, 체중, 출신지역, 혼인여부, 재산과 구직자 본인의 직계 존비속 및 형제자매의 학력, 직업, 재산의 정보는 기재하지 마시기 바랍니다.

- 지원서 내용이 사실이 아니거나, 부정한 행위(예: 채용청탁 등)를 통해 합격한 사실이 확인된 경우, 합격 및 입사가 취소될 수 있습니다.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.