About the role:
- Own and execute all brand campaigns to strengthen Levis as a denim lifestyle brand
- Adapt and localize global brand assets within guidelines for on-time execution
- Create and execute all local brand campaigns across channels and platforms – including all celebrity and KOL content pieces and styling
- Drive on ground/events, OOH, PR, editorial and other media activations
- Drive product storytelling in Levis stores across formats and lead new store launch hyperlocal campaigns
- Build an engaging social media strategy – based on key content themes and priorities both for always-on and campaign-focused spikes across channels
- Drive inspiring brand expression on Levis.in and support both acquisition and retention
- Bring together the DTC calendar across brand, product and promotions
- Continuous refinement of on-site content and PDPs to elevate user experience and support SEO
- Create bottom funnel content designed to achieve DTC channel KPIs in partnership with performance marketing and ecommerce teams
- Ensure clear measurement of content effectiveness and support A/B tests on the platform
- Work closely with creative and media agencies to operationalize marketing calendar and build an agile ecosystem for best in class, fit-for-platform communication that drives both social and DTC
- Work in close collaboration with global brand guidelines to deliver consistency in brand tone and voice
- Work in collaboration with merchandising teams to curate looks for campaigns and focus product categories
- Build and socialize reporting dashboards for social, influencer, PR
- Explore identify roster of new agency partners and ways of working to continually strengthen Levi's capabilities in content
About you:
- Prior marketing experience in DTC or digital forward brands in retail, CPG and advertising agencies
- Minimum professional experience of 6 years
- Preferred experience in apparel/retail
- Adept at working with agency partners across social, creative, PR and media
- Engaged and collaborative mindset with willingness to work with cross functional teams to deliver joint outcomes
- Pulse for youth culture, understanding of trending content styles on social
Benefits
We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered.
Here's a small snapshot:
- Complimentary preventive health check-up for you & your spouse
- OPD coverage
- Best in class leave plan including paternity & family care leaves
- Counselling sessions to prioritize mental well-being
- Exclusive discount vouchers on Levi’s products
We are an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.
To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
LOCATION
India, Bangalore - Office
FULL TIME/PART TIME
Full time