Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Overview

KINESSO’s Platforms and Intelligence Team is a global team of technology and media experts focused on consulting and implementing best in class solutions for our clients. As a Director of AdTech/MarTech Solutions, your role entails a balanced blend of technical and marketing acuity, plus understanding of how data and AdTech/MarTech solutions can best drive the future of Integrated Media and drive innovation and transformation efforts. In conjunction with the client team at Initiative, you will be working on evaluating MarTech and AdTech solutions, building innovation roadmaps and test & learn frameworks and leveraging internal IPG tools & resources. Ideal candidate also has experience working with 1st, 2nd & 3rd party data, understanding and managing taxonomies and data collection methodologies.

 

Responsibilities

• Maintain knowledge of relevant AdTech and MarTech developments, case studies, data, tools and industry news to ensure team members and clients are up to date on the latest privacy (Global + APLA-relevant) updates, developments from data and tech partners, changes to data collection methodologies, data depreciation, changes to walled garden policies
• Spearhead Client Onboarding process from Martech and AdTech perspective
• Evaluate technology partners (data partners, platforms and tool RFIs)
• Compile rate cards across partners when needed
• Leverage IPG audience assets and tools. Develop new opportunities across partners and platforms
• Oversee client’s AdTech / Martech ticket intake system, working back with Nike Territory Program Managers and Nike engineering teams to ensure requests are being flagged and completed in a timely manner. Provide monthly status updates to the client
• Funneling the ticket to the appropriate teams within Nike for review and solve
• Keeping the Territories updated with the status of their tickets
• Ensuring the Nike teams are progressing with solutions
• Closing the Airtable tickets
• In partnership with client media enablement lead, represent client in Global Martech/AdTech workstreams, such as, but not limited to: Signal-Loss, Trade Engine, CAPI, Universal Linking, 1st party audience opportunities, Data foundations and other priority workstreams. Work back with different client teams to align on priorities, next steps, and implications that need to be addressed.
• Support day-to-day platform requests & troubleshooting from client’s local markets for access and management of Segment, Singular, GMP, Feedonomics, Adobe, etc.
• Partner with Media Operations team on the development, rollout, onboarding and training of a media consolidation tool
• Partner with Analytics team to manage timelines and progress data foundations workstreams that intersect with any AdTech/MarTech workstreams

 

Required Skills and Experience

• Experience working with retail or e-commerce clients
• 10-15 years of experience in audience development, data driven marketing and/or digital marketing
• Have a strong knowledge of digital marketing technologies, including DSP, DMP, CDP, Ad Server, Ad Verification and Site Analytics
• Understanding of data landscape and utilization (1st party, 2nd/3rd party)
• Understanding of media consolidation tools, inclusive of their buildout/rollout
• 5-7 years of experience in managing clients and teams
• Ability to delegate and oversee direct reports
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Proven problem-solving ability
• Ability to work successfully on a Global team, handling multiple projects and meeting tight deadlines under pressure with varying hours (Territories span across LATAM & APAC) – some evening hours may be required.
• Ideal candidate will be Portland-based (ability to work from client offices)
  
  

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.