Role Specific Information

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

Job Description

About the Role

In this role, you will optimize content strategies to enhance engagement, conversion and overall business impact. You will collaborate closely with cross-functional teams to ensure content is data-driven, customer-focused and aligned with business objectives. 

What You’ll Do

• Demonstrate a strong understanding of data structure, tagging frameworks, and source-to-report connections to ensure reliable performance insights

• Pull, clean and refine data to uncover actionable insights that drive content and channel optimization

• Serve as the central point of contact for Merchant, Strategy, Planning and Promotions teams, educating stakeholders and proactively sharing performance insights that inform decisions across content, offers and channel strategy

• Advise and influence product selections by providing holistic insights into customer behavior, channel effectiveness and content engagement

• Lead content performance reporting for both short and long-term strategy, including event-based performance, position/content-type insights and monthly/quarterly roll-ups

• Lead strategic insight development by identifying key themes and performance trends across digital channels (e.g., email, homepage)

• Manage ad hoc and exploratory digital analytics projects like seasonal classification tracking, Lookbook engagement analysis and top landing page opportunities

• Partner with cross-functional teams to prioritize internal process improvements and streamline collaboration touchpoints

• Additional tasks may be assigned

What Skills You Have

Required

• 3+ years of experience in Marketing, Content Strategy, Digital Marketing or Performance Analytics

• Strong ability to interpret data, trends and customer behavior to inform content strategies.

• Strong experience with Adobe Analytics, Google Analytics or similar reporting tools

• Expertise in reporting tools and data management

• Financial acumen

Preferred

• Experience in a high-volume retail environment

• Experience evaluating and implementing CRM technologies

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company 

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements 

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards