The purpose of this role is to assist with the planning, reviewing and optimisation of Performance Marketing campaigns whilst supporting the team in reporting and managing client accounts.

Job Description:

Responsibilities

• Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI.

• Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement.

• Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization.

• Strategically assess campaign progress and make data-driven optimizations to ensure optimal results.

• Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.

Requirements

• Associate degree or above in any discipline, major in Marketing or Communications would be an advantage, Fresh Graduates are welcome.

• Fluent in English and Cantonese & Mandarin, both written and spoken language skills.

• Relevant experience and technical understanding of Performance Marketing / e-Commerce.

• Strong numerical skills and attention to detail, proficiency in Word, Excel and PowerPoint.

Location:

Hong Kong

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent