The Area Sales Manager – Cold Water Fish Feed (ASM - Cold Water Feed) is responsible for developing strategies for the cold water fish feed business (sturgeon, trout) in alignment with the company’s overall strategy. This role manages existing customers and sales activities effectively, while expanding the market to ensure strong, innovative, well-positioned, and growing business operations. The goal is to meet sales targets and build a strong brand image for the company.
The ASM must be able to work effectively with various stakeholders, including internal teams (subordinates, superiors, other departments, and the Board of Directors) and external parties (customers, consultants, member companies, and the corporate group). In addition to focusing on commercial goals, maintaining and expanding relationships is crucial for sustainable business development.

Job Description:

Job Description

Key Responsibilities

• Strategy: Collaborate with direct management to develop commercial strategies aligned with the company’s business strategy.
• Planning: Develop and implement weekly, monthly, quarterly, and annual budget plans that align with company strategy, market trends, and other business objectives.
  Monitor inventory and coordinate production to ensure smooth sales operations and optimal stock levels.
• Customer Management: Ensure professional customer management and maintain personal relationships with clients to optimize business opportunities and uphold a positive company image in the market.
• Sales: Develop and maintain an effective sales support organization. Directly support sales staff in generating leads and closing new deals.
• Technical Support Coordination: Regularly gather information on customer technical support needs. Communicate promptly with service providers or the company’s technical team to ensure timely and accurate solutions are delivered to customers.
• People Leadership: Organize, manage, develop, and allocate personnel within the department according to corporate guidelines to meet current and future business challenges and optimize business outcomes.

Key Performance Indicators (KPIs)

• Sales volume and receivables
• Customer satisfaction
• Effectiveness in market and new customer development
• Collaboration with stakeholders
• Team development

Products and Market

• Coverage Area: Primarily focused on the Northern mountainous region, including key markets such as Lao Cai, Lai Chau, and other areas, with future expansion toward the Central Highlands.
• Product Portfolio: Sturgeon and trout feed

Qualifications & Experience

• Bachelor’s degree in Economics, Business Administration, Marketing, Aquaculture, Environment, etc.
• Experience in aquaculture, aquafeed, environmental science, biotechnology, etc.

Competencies & Behaviors

Adaptability:

• Quickly adapt to the working environment
• Solution-oriented mindset
• Flexible in customer interactions
• Fast learner
• Open-minded and creative

Communication & Teamwork:

• Summarize and communicate the overall picture to customers, executives, colleagues, and subordinates
• Persuade others to support ideas, proposals, and solutions, driving action toward work goals
• Influence through alignment with other initiatives
• Collaborate effectively with stakeholders
• English communication skills are a plus

Business Leadership:

• Understand company goals, strategies, needs, strengths, and weaknesses to leverage resources and market opportunities
• Clearly guide the team on behavioral and performance expectations
• Identify opportunities and translate them into strategies and actionable plans

Transportation Requirements

• Must have a valid 4-wheel driver’s license
• Familiarity with the Northern mountainous region is required

Our organisation:
Nutreco is a global leader in animal nutrition and fish feed. Our advanced nutritional solutions are at the origin of food for millions of consumers worldwide. Quality, innovation and sustainability are guiding principles, embedded in the Nutreco culture from research and raw material procurement to products and services for agriculture and aquaculture. Experience across 100 years brings Nutreco a rich heritage of knowledge and experience for building its future.

Equal Opportunity Employer: 

Nutreco is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, military status or any other status protected by applicable local law. Please advise us at any point during the recruitment and selection process if you require accommodation. Nutreco is committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities.