Responsibilities:
About Tencent
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
About Level Infinite
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
As the User Acquisition Manager for Game Publishing at Level Infinite, you'll play a pivotal role in shaping publishing and marketing strategies for multiple titles across PC, consoles and mobile titles. You will work closely with our Campaign Manager and collaborate with studios, internal creative teams and agency partners to develop and execute comprehensive user acquisition strategies. Your goal will be to drive player engagement and growth through various advertising channels and partnerships. Your key responsibilities will include:
- Data-Driven Strategy: Leverage expertise with various mainstream paid media, gaming platforms and social channels to provide data-backed recommendations for user acquisition plans. Research and understand media trends, competitors’ advertising activity, and audience demands in the gaming market to develop appropriate strategies.
- Global Advertising and Paid Media: Spearhead paid user acquisition initiatives with a strong focus on efficiency, scaling existing paid channels and exploring new ones. Manage and optimize advertising efficiency metrics to broaden our reach and ensure maximum ROI.
- Creative Development: Regularly generate advertising material concepts in collaboration with studios and internal creative teams. Develop and execute creative solutions for advertising campaigns tailored to different regions and channels.
- Comprehensive User Acquisition: Explore and manage other user acquisition channels such as partnerships, influencer affiliation programs, and more. Develop and maintain relationships with key partners to enhance our reach and engagement.
- Measurement: Employ innovative thinking to measure success beyond last-click performance and be able to assess marketing effectiveness across a wide range of metrics such as brand awareness, engagement and conversion.
- Budget Management: Develop advertising budget recommendations. Oversee the deployment of budgets in-market and in-channel to maximize impact and efficiency.
Requirements:
- Bachelor's degree and above.
- Excellent spoken and written English and an ability to work with high-performing international teams.
- Proven experience in user acquisition and paid media, preferably in the entertainment industry. Min 6+ years.
- Strong understanding of global advertising strategies, platforms and metrics.
- Experience working with creative teams to develop compelling advertising materials.
- Data-driven mindset with the ability to analyze and interpret campaign performance data.
- Familiarity with various paid media channels and their applications to different game titles.
- Excellent communication and collaboration skills.
- Ability to think creatively and strategically to solve problems and drive growth.
- A real passion for the games industry with genuine interest and knowledge in games and latest trends in video games.
- High levels of initiative, energy, ownership and urgency.