The opportunity

The Engagement Strategy Coordinator is responsible for launching programs quickly and reallocating lead goals across channels to maintain overall pacing, in line with direction from the Manager of Engagement Strategy. This role also involves conducting in-depth assessments of 'At Risk' programs, and collaborating with Sales, Client Success, and Deal Desk to improve campaign targeting. 'At Risk' campaigns are identified at launch as potentially challenging and are closely monitored throughout their lifecycle.

The Engagement Strategy Coordinator works cross-functionally with various departments:

• BI and Data teams to gather record counts and build targeting lists.
• Operations, Client Success, and Delivery teams to provide feedback on program performance and recommendations to enhance pacing, conversions, and quality.
• Deal Desk and Sales teams to ensure program success and resolve any challenges.

This role requires the ability to assess a program quickly based on targeting, account list size, custom questions, and historical performance to determine the most effective channel or channel combination. A strong understanding of the industry, our clients, and our capabilities as a lead generation provider is essential for monitoring campaigns and offering operational support to peers.

An excellent Engagement Strategy Coordinator is someone who works efficiently to launch new campaigns, actively monitors channel performance, and reallocates resources as needed to complete programs on time. The ideal candidate is detail-oriented, collaborative, an excellent communicator, and process-driven. They will consistently review programs with challenging or niche targeting and collaborate with the Sales and Deal Desk to ensure the successful completion of those programs, making any necessary adjustments.

Location: United States

 

What you'll do

• Understands outbound B2B lead generation and our in-house capabilities and processes. 
• Proactively addresses potential roadblocks or challenges in campaigns and works with CS, Delivery, and Operations teams to resolve them.
• Set up channel allocations for all Pending Live outbound lead gen campaigns sold in the United States
• Works with Program Coordinators from teledemand, email and internal operations teams to monitor lead generation, pacing, and overall lead quality, and effectively communicate that across teams
• Monitor At Risk programs and collaborate with internal teams to pivot on those programs where needed

 

Who you are

• Exceptional interpersonal, customer service, problem-solving, verbal and written communication, and conflict-resolution skills
• Ability to manage multiple concurrent tasks to meet deadlines
• Superior attention to detail and organization
• Results driven with a strong sense of urgency
• Must be able to adapt to ongoing change and process improvements
• 1+  years experience in project management, operations, account management, or a similar role
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

 

What we offer you

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
• Remote-First Culture: Work from the comfort of your home.
• Flexible PTO: Take the time you need, when you need it.
• Health Coverage: Medical, dental, and vision plans for you and your family.
• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
• 401K with Match: Secure your future with our company-matched retirement savings.
• Paid Parental Leave: Support for new parents during life’s special moments.
• Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
• Pet Insurance: Care for your furry family members.
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.
• Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning.
• Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years.
• In-Office Perks: Enjoy catered lunches for our in-office team.

#LI-Remote

 

Work authorization

Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout their employment with our company.