Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As Lead, Media Strategy, you will be dedicated to media strategy and cross-channel investment planning and leverage data-driven insights to inform media and investment strategies. 

What You’ll Do

• Translate and apply business goals and marketing objectives into annual and quarterly media objectives and strategies

• Develop and present Media plans, including go-to-market strategies, investment, channel mix and flighting, and capture tactical recommendations

• Project-manage Media milestones and presentations with in-house teams

• Assist in planning media investment across all paid channels, leveraging cross-functional marketing teams' inputs and MMM data

• Collaborate with finance and channel partners for budget tracking and investment accuracy

• Partner with channel owners to gather recommended media refinements and innovations for testing to increase media impact and efficiency

• Monitor and analyze campaign performance, pulling together performance recaps to achieve maximum efficiencies

• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor’s degree in Communications, Journalism, Advertising and/or Marketing

• 5+ years of paid media experience at a media agency and/or an in-house media department

• Self-starter 

• Attention to detail, with strong accuracy and organization skills

• Deep understanding of paid media fundamentals, channel strategy and channel activation

• Expert-level proficiency in working with data manipulation and extracting insights

• Thrives in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive work forward independently

​​Preferred

• Experience programmatically buying paid digital (e.g., DV360, social platforms, YouTube, etc.) 

• Experience planning and buying traditional media (e.g., TV, Radio, Magazine, Outdoor, etc.)

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company 

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements 

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards