Job Title: Sr. Brand Executive - Surf

Location: Mumbai HO

The role is for the position of Assistant Brand Manager/Senior Brand Exec on Surf Core

The role requires:

• Develop an in-depth understanding of regional markets, consumers, leading communication within the Detergent Market of India.
• Independently analyze internal and external data to identify cluster x pack x channel level issues / opportunities and action them.
• Work with media teams and other stakeholders to deploy effective media mix across traditional and new-age media platforms.
• Brief and create communication strategies for Statics x Creatives (in conjunction with CMI & Creative Agencies).
• Liaise with stakeholders across Finance, Supply Chain, R&D, and Procurement to lead end-to-end networks involving pricing changes, SKU launches, pack and product changes.
Primary Skills / Competencies
• Proficient in Nielsen, IMRB, and Chanakya; comfortable working with large datasets.
• Network management & Ability to manage and influence cross functional teams