Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 30, 2026

Shift:

Job Description Summary:

Position Overview

The Director, Customer Marketing – Wendy’s, is responsible for developing and executing beverage driving programs that support Wendy's brand strategies and business objectives.

This position will also build and maintain strong working relationships with Wendy’s Brand, Media, Partnerships, Digital, Merchandising, and Ops teams. Additionally, they must lead strong cross-functional partnerships across TCCC organization including NAOU Brand teams, Coca-Cola Freestyle team, Assets/Sports/Entertainment marketing teams, and the Wendy’s Customer Team (Marketing, Sales, Ops, Finance), among others.

Key Responsibilities

• Develop custom beverage program plans by identifying business objectives, defining marketing solutions, and building measurement criteria to track performance and measure success.
• Lead Wendy’s Freestyle marketing programming, collaborating with customer marketing team and our internal stakeholders across Freestyle and Brand teams.
• Leverage consumer, category, and competitive insights to inform beverage strategy, marketing programs, and merchandising that drive growth and differentiation.
• Deliver digital insights and strategic thinking for the development and execution of Wendy’s digital programs, including digital ordering platforms.
• Identify, evaluate, and manage beverage innovation opportunities, partnering cross‑functionally to bring new concepts to market that drive consumer relevance and growth.
• Build strong relationships with key Marketing decision makers across Wendy’s organization and with key influencers within their organizations.
• Collaborate on customer’s annual beverage marketing calendar development
• Influence Wendy’s beverage merchandising strategy and execution.
• Work with Wendy’s Local Marketing team and DMMs to develop programs and merchandising that can be leveraged to drive beverages with Franchisees
• Manage the Strategic Marketing Funds budget with customer team and Wendy’s.
• Manage relationships with external partners such as creative marketing agencies.
• Support internal and customer-facing business planning routines and processes

Education Requirements

• Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education.
• MBA preferred.

Related Work Experience

• 5+ years in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience
• Foodservice Customer Marketing or Retail / Shopper Marketing Customer Management: successful experience working with large, strategic, and complex customers
• Experience building unique marketing programs leveraging Coca-Cola assets and partnerships (e.g. NCAA, Fall Football)

Functional Skills

• Thought Generation: Leverage new ways of thinking when building marketing programs (e.g., digital marketing including mobile ordering and RDIs, innovative approaches to crew engagement, social media, experiential/event marketing).
• Build/Leverage Relationships Within/Out: Build and leverage relationships within Wendy’s and Coca-Cola to reach implementation of the jointly developed plan.
• Gather, assess and interpret feedback: Keep a pulse on key stakeholders within Wendy’s and our internal customer Sales team to gather and interpret feedback to leverage in improving future marketing programs
• Influence Customer to Act: Influence Wendy’s to act upon our recommendations by building a trusted, indispensable relationship
• Exceptional project management skills
• Outstanding communication skills (presentation, written, verbal, follow up, etc.)
• Creative problem-solving skills will also be crucial – we FIND A WAY to get stuff done!

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Pay Range:

$169,000 - $200,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.