Senior Ecommerce & CRM Consultant

Posted:
10/22/2024, 3:00:54 PM

Location(s):
Melbourne, Victoria, Australia ⋅ Victoria, Australia

Experience Level(s):
Senior

Field(s):
Consulting

Workplace Type:
Hybrid

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list. 

Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands — including Bosch, Nestlé, Stance, TUMI, and Panasonic — rely on the company’s e-commerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics. With last year's revenue exceeding $1 Billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We need an Ecommerce & CRM Consultant to lead and optimise our client’s digital sales channels and customer relationship management strategies. This is a full-time role and will work a hybrid schedule based in Melbourne or Sydney.

Frequently Asked Questions

What is a day in the life of an Ecommerce & CRM Consultant?

  • Oversee the day-to-day management of the clients eCommerce website, including product listings, pricing, promotions, content updates and ecommerce operations.  

  • Implement and optimise conversion rate strategies (CRO) to improve customer experience and increase sales.

  • Analyse and report on website performance, using analytics to make data-driven decisions that enhance user experience and revenue growth.

  • Collaborate with marketing to ensure cohesive brand messaging and smooth user journeys across all digital touchpoints.

  • Manage third-party vendor relationships related to eCommerce (developers, designers, logistics, etc.).

  • Lead CRM project implementation and execution while providing consultancy on CRM strategies and best practices.

  • Integrate CRM with other business systems and ensure data integrity and quality in CRM processes.

  • Develop and execute CRM strategies to improve customer acquisition, retention, and lifetime value.

  • Design and implement personalised customer journeys and loyalty programs using CRM tools and marketing automation platforms (e.g., Klayvio, Mailchimp, Dot Digital or similar).

  • Lead segmentation, targeting, and personalisation efforts for email marketing and other direct marketing campaigns.

  • Monitor and evaluate the effectiveness of CRM campaigns and provide insights for continuous improvement.

  • Align CRM processes with lead generation, nurturing, and customer support workflows.

What will I need to thrive in this role?

  • Bachelor's degree in Marketing, Business, or a related field.

  • Proven experience (5+ years) in eCommerce and CRM management, ideally within a retail or direct-to-consumer environment.

  • Expert knowledge of eCommerce platforms (e.g., Shopify, Magento). 

  • Certifications in CRM systems (e.g., Klayvio, Mail Chimp, Dot Digital).

  • Proficiency in Google Analytics.

  • Advanced data analysis and integration skills.

  • Strong project management skills and the ability to work cross-functionally with teams.

  • Excellent strategic thinking and client relationship management skills. 

  • Excellent communication skills and a strategic mindset, with the ability to drive results through data-driven decision-making.

  • Familiarity with SEO, SEM, and digital marketing best practices.

  • Familiarity with APIs and system integrations.

What does high performance look like?

  • Track and analyse KPIs for both eCommerce and CRM efforts, providing regular reporting and actionable insights.

  • Use A/B testing to experiment and refine marketing messages, customer journeys, and site performance.

  • Manage data hygiene and ensure compliance with data protection regulations (e.g., GDPR, CCPA).

  • Champion customer experience throughout the buyer’s journey, from acquisition to post-purchase engagement.

  • Proactively seek opportunities to enhance customer satisfaction, reduce churn, and increase repeat purchases.

  • Lead initiatives to expand eCommerce capabilities, such as new payment options, international shipping, or subscriptions.

What does success look like in the first 30, 60, 90 days?

  • Successful project completion

  • Client satisfaction and feedback

  • Number of retained clients

  • Client value year-on-year increase

  • Quality of detailed monthly/QBR reports and actionable insights provided

  • Number of new business opportunities identified

  • Success in developing partnerships

Sounds great! What’s the company culture?

We are looking for individuals who are:

  • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

  • Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

  • Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

  • Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

  • Initial phone interview with Pattern’s talent acquisition team

  • Video interview with a hiring manager

  • Onsite interview with a panel of department leaders

  • Professional reference checks

  • Executive review

  • Offer

How can I stand out as an applicant?

  • Discuss professional accomplishments with specific data to quantify examples

  • Provide insights on how you can add value and be the best addition to the team

  • Focus on mentioning how you would be partner obsessed at Pattern

  • Share experience on any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

  • Unlimited PTO

  • Paid Holidays

  • Onsite Fitness Center

  • Company Paid Life Insurance

  • Casual Dress Code

  • Competitive Pay

  • Health, Vision, and Dental Insurance

  • 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.