At Genworth, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. Further, we are the spouses, children, siblings, friends, and neighbors of those that need care—and we bring those experiences with us to work in serving our millions of policyholders each day. 

We apply that same compassion and empathy as we work with each other and our local communities. Genworth values all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism.

Our four values guide our strategy, our decisions, and our interactions:

• Make it human. We care about the people that make up our customers, colleagues, and communities.
• Make it about others. We do what’s best for our customers and collaborate to drive progress. 
• Make it happen. We work with intention toward a common purpose and forge ways forward together. 
• Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.

POSITION TITLE

Senior Director, Brand

POSITION LOCATION

Richmond, VA or New York, NY hybrid/in-office

YOUR ROLE

The Marketing, Brand, and Transformation team is responsible for stewarding the Genworth and CareScout brands as leaders in the long-term care industry. We tell the Genworth and CareScout stories with conviction and consistency, and we work together to define, develop, and amplify content that inspires older adults to choose us as a trusted partner in navigating the aging journey.

We are looking for a Senior Director of Brand to further develop and lead our brand management efforts, including graphic design, organic social, media relations, associate brand advocacy, and partnerships for both the Genworth and CareScout brands. This proven people leader will also drive our enterprise thought leadership efforts, including our annual Cost of Care Survey and other new and existing platforms that support a broader national conversation on long-term care. Strong candidates will bring both comfort and enthusiasm for big-picture thinking and tactical execution, a customer orientation, exceptional communication skills, a proven ability to cultivate strong relationships, a passion for developing talent, and the ability to manage multiple priorities in a fast-paced, heavily matrixed environment. This role will report to the Chief Marketing Officer.

What you will be doing

• Developing and leading the implementation of a brand strategy for both the Genworth and CareScout brands
• Developing a strategy for and securing sponsorship/partnership opportunities that advance our brands
• Expanding our thought leadership platforms to address care considerations beyond cost and partnering with cross-functional teams to bring them to life
• Overseeing the development and implementation of our:
  • Organic social media and community management strategy
  • Media relations strategy
  • Visual identity system and graphic design process  
  • Associate brand advocacy program
  • External recognition strategy
• Measuring brand equity and net promoter score trends, in partnership with the operating businesses
• Owning the strategy and ongoing evolution of our annual Cost of Care survey and surrounding territories
• Leading and developing a team of brand and marketing professionals
• Providing strategic brand counsel to the Chief Marketing Officer, as well as Genworth and CareScout senior leadership, as needed
• Developing and managing budgets and ensuring oversight of external vendor partnerships in alignment with the overall strategy
• Other duties as assigned

What you bring

• 15+ years of brand development experience, including graphic design, media relations, partnerships, and/or social media
• 7+ years of people leadership experience on a marketing or brand team
• Proven ability to lead high performing teams in dynamic environments
• A passion for coaching, providing timely feedback, and developing talent
• Exceptional written and oral communication skills
• Trusted with highly confidential information and known for professionalism
• Skilled in processing complex information, identifying key insights, executing with precision and exceptional time management
• Experience using SharePoint, Outlook, Teams, and other Microsoft 365 apps

Employee Benefits & Well-Being

Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement,  Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services

Additional Information:

The base salary pay range for this role starts at a minimum rate of $159,800 up to the maximum of $282,850. In addition to your base salary, you will also be eligible to participate in an incentive plan. The incentive plan is based on performance and the target earning opportunity is 25% of your base compensation. The final determination on base pay for this position will be based on multiple factors at the time of this job posting including but not limited to geographic location, experience, and qualifications to ensure pay equity within the organization.