Director, Voice of Customer Platforms

Posted:
10/8/2024, 8:45:45 AM

Location(s):
Ontario, Canada ⋅ Toronto, Ontario, Canada

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Application Deadline:

10/23/2024

Address:

33 Dundas Street West

Job Family Group:

Strategy & Change

Responsible for driving Voice of Customer (VOC) platform strategy, roadmap, and capabilities implementation on Qualtrics and related systems focused on the future of our loyalty measurement (NPS+) and VOC feedback management at the bank.

  • Develop the strategy for the Qualtrics platform and related roadmap to launch new platform capabilities and integrations factoring in required supporting data, signals for personalization, data usage & integration, etc.

  • Successfully negotiate terms with Qualtrics and lead the execution of the program of work associated with new capabilities development & implementation working with Qualtrics and across internal collaborators and stakeholders (Marketing, T&O, LOBs, Risk, Compliance, Legal, HR, etc.).

  • Work across Marketing, T&O, and with LOB teams on associated prioritization, change management, implementation, and change management of priority initiatives related to future program.

  • Measure the impact of new capabilities, monitor and track performance and addresses any key issues.

Responsibilities include:

  • Builds future-ready platform vision and articulates the potential of VOC data and analytics platform to be one of the key driving forces behind BMO’s aggressive growth ambitions.

  • Conducts external and internal analysis required to inform strategic recommendations and considers the “big picture” when assessing whether a course of action is advisable in terms of the, NPS program, group and enterprise goals.

  • Identify opportunities across the VOC & Loyalty program that improve customer experience, employee productivity, reduce costs, manage risk, and more broadly integrate VOC data into related activities in support of LOB goals.

  • Ensures solutions developed are supporting greater personalization and share of wallet ambitions and aligned with BMO’s digital first and data strategies.

  • Leads by example and champions a strong customer focus through partnerships with other Marketing teams and LOBs in the development and execution of the Martech roadmap.

  • Partner with internal stakeholders to identify new opportunities with data and develop new technology capabilities to improve and innovate the customer experience. 

  • Influences and negotiates through others by gaining their commitment and sponsorship to proposed recommendations.

  • Delivers on existing and new customer experience management capabilities, VOC data, and Loyalty measurement system, developing and executing on strategies to utilize VOC data to assess our customer’s loyalty, gain insights into how this can be improved, and provide more personally relevant experiences. 

  • Identifies enablers and key issues prior to and during implementation, raises issues with stakeholders and offers solutions to resolve issues or risks that jeopardize delivery.

  • Develops effective working relationships across BMO’s marketing teams, lines of businesses, T&O, and channels that enable the development and implementation of new capabilities.

  • Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation, and sustainment of initiatives.

  • Monitors and tracks performance and addresses any issues.

  • Adheres to Bank risk, regulatory and compliance controls.

  • Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.

  • Ensures alignment between values and behaviour that fosters diversity and inclusion.

  • Regularly connects work to BMO’s purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through. 

  • Acts as a trusted advisor to senior leaders for making business decisions and implementing strategic initiatives.

  • Assesses and adapts existing operational programs; develops new capabilities to ensure ongoing success.

  • Acts as a relationship manager on assigned projects/programs and ensures alignment to overall enterprise and group goals.

  • Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.

  • Participates in project/program design and provides advice & subject matter expertise to achieve required business results.

  • Conducts analysis required to inform strategic recommendations and considers the “big picture” when assessing whether a course of action is advisable in terms of the group and enterprise goals.

  • Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.

  • Broader work or accountabilities may be assigned as needed.

Qualifications:

  • Undergraduate degree in business, MBA preferred.

  • Typically 9+ years’ experience in a similar role which encompasses Operations, Analytics and Strategy, along with people leadership.

  • In depth understanding of data, analytics, insights, and reporting delivery.

  • Skilled in adapting as the requirements of the situation change, continually seeks new and better ways of attaining goals.

  • Possesses very strong interpersonal and relationship management /building skills (collaboration and respect, facilitating consensus, resolving conflict, managing complex and sensitive issues, understanding cultural dynamics).

  • Has highly developed analytical, financial, and conceptual skills, and an ability to approach problem-solving and decision-making in a distinctive and creative manner.

  • Can provide strong strategic advice, execution, and effective management of major initiatives.

  • Is an effective influencer and communicator (at many levels of the organization) with superior verbal/written communication and presentation skills.

  • Has excellent organizational skills, the proven ability to lead critical/complex projects -- including across functional lines.

  • In depth understanding and experience in VOC and Qualtrics to fully inform strategies and decision-making.

Salary:

$113,900.00 - $211,800.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.