Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The role is responsible for developing and implementing end to end customer journeys/ activities for engagement, conversion, retention, growth and reactivation of lifecycle campaigns to meet the needs of our customers/ members and the business. Using your CRM knowledge and a variety of strategies and channels including email, push notifications, in-app messaging, SMS and more across ANZ. Working closely and collaboratively with the broader CRM team, BP’s CRM agency, and Data Analysts to evaluate and deliver activities. The position will work alongside stakeholders from Brand, Loyalty, Technology, Data, and external partner agencies to deliver end to end execution of activities via Salesforce Marketing Cloud or Adobe, ensuring best practices are in place for campaign design, test, execution, measurement and platform performance.
What are we looking for? Essential Education - Tertiary qualified within Business, Marketing and experience with CRM Marketing Essential Experience & Job Requirements Minimum 5 years experience in CRM / Direct Marketing and Marketing Automation systems Experience and knowledge with concepts from Direct Marketing, customer journey mapping, persona building, and direct marketing channels existing and emerging Ability to understand customer behaviour and pain points, continuously analyse the performance of activities, deliver clear well-reasoned conclusions Understanding of test design to carry out data driven marketing initiatives, good at understating analytics and a passion for problem solving Proven track record in delivering engaging and effective data driven campaigns and customer journeys Experience in translating performance data and information into actionable insights Proven track record working with CRM agencies or third-party marketing suppliers Customer Segmentation and how it can be applied to data-driven campaigns Experience with Value / Offer Proposition Development Sound Knowledge of Customer Insights - understanding of current needs and ability to anticipate changes in demand. •Hands-on experience with Marketing Automation platforms within a marketing team Willingness to help the wider CRM Marketing team and in lean into areas outside of their traditional remit Nurturing, building people connection and trust, inspiring teams around them to deliver great performance Ability to adapt, respond with agility and demonstrate resilience and determination Build rapport with internal and external stakeholders to achieve common goals Data driven and ability to interpret past results to improve performance Understands and role models risk management and people safety to ensure safety is our number one priority Understanding SQL, HTML or CCS would be advantageous Key Challenges and Complexities of the role: Competing priorities: Responsible for managing complex campaign initiatives across multiple programs and channels
Roles and Responsibilities: Develop and implement all customer journeys and activities end to end across ANZ Daily management of the CRM/ multi-channel plans to increase conversion, engagement, retention and personalisation Apply customer segmentation and marketing automation tools to deliver personalised customer communications across multiple touchpoints Develop, test and document channel development, set up, journeys and campaign configuration Explore new campaign methods, test and learn initiatives to improve key KPI’s Use and develop rigorous testing strategies (A/B and multivariate) to continually optimise all areas of the CRM program Identify opportunities of customer behaviour and activity results to better understand customer outcomes, their lifecycles and behaviours across channels, messaging and offers Monitor and evaluate activity results across channels to understand the efficacy of strategies and tactics for improvements. Work with analytics to identify opportunities, improve audience segmentation, campaign reporting and optimization. Work with internal and external Brand teams to ensure messaging is consistent across touchpoints and is utilizing emerging trend in direct channels Assist with the coordination of creation, production, scheduling, and deployment of campaigns in automation tools Develop and build offers and activities in SFMC, Adobe, and Comarch loyalty system

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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