Customer Relationship Management (Marketing Automation) – Vilnius, Lithuania 

Are you a zealous all-around Marketing superstar with a passion for your work? Do you want to unleash your potential in a global Fintech company looking to move money for better? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as an Assistant Manager, Customer Relationship Management (Marketing Automation).

Western Union powers your pursuit.

Role Responsibilities

• You will be responsible for the implementation and quality assurance of the marketing campaigns and automated lifecycle journeys thru owned channels globally: email, SMS, WhatsApp, web, app.

• Your day-to-day activities will include hands-on execution of campaigns via marketing automation platforms (Salesforce Marketing Cloud/ Braze).

• You will be building customer segments based on defined criteria, setting up, testing, and completing quality assurance for marketing campaigns.

• You are expected to promote best practices with regional and local marketing stakeholders as well as constantly explore process improvement opportunities to optimize campaign efficiency and quality.

Role Requirements

• A university degree in a relevant field.

• 2+ years of experience in Marketing Automation, building/executing marketing campaigns (email/ SMS/ WhatsApp/ app/ web)

• Being technology orientated and capable to work with multiple MarTech tools.

• Knowledge of HTML/SQL (preferably intermediate/advanced).

• Strong knowledge of Customer relationship management (CRM) campaign optimization and performance measurement techniques.

• A SFMC Email Specialist Certificate is a great advantage (if not in place, it will be required to complete it after joining WU).

• The ability to manage and prioritize multiple projects and tasks independently.

• Strong analytical and problem-solving skills.

• Positive attitude, excellent communication skills, and stakeholder management abilities.

• Customer-centric thinking.

• Fluency in written and spoken English language.

• Excellent MS Excel skills.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Salary

The monthly gross base salary range is 2508 – 4891 EUR. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive an annual bonus that align with individual and company performance. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Lithuania specific benefits include:

• Private Health Insurance (3 options)

• Life & Accident Insurance

• Additional days off

• Wide variety of discounts and special offers

• ⁠Free Fitness facilities

• Volunteering activities

• Referral program

• Relocation Buddy support upon request

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.   

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-DD2

#LI-Hybrid 

Estimated Job Posting End Date:

09-09-2024

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.