Support Center - Irving

The Manager - Digital Merchandising leads a team responsible for driving sales and profitability growth across the digital platform. They collaborate closely with Category Management, overseeing processes for in-store set translation to digital experiences, and conduct online testing to provide actionable insights. Through meticulous planning and analytics, they optimize promotions and pricing strategies, ensuring effective execution of in-store events online. Their expertise in digital merchandising ensures a seamless customer experience, with strategies to boost product visibility and drive conversions. With a focus on data-driven decision-making and continuous improvement, they maintain profitability while adapting to evolving market trends and consumer behaviors.

Leadership and Team Development

• Lead and develop eCommerce Merchandising team
• Interface with Category Management and ensure close partnership, open dialogue, and consistent communication between eCommerce and Category Management teams
• Define processes and timelines around in-store sets and their translation to the digital experience including SKU setup, asset verification, and interfacing with the digital team on store initiatives
• Lead effort to test concepts and products online prior to owned inventory investment. Provide actionable insights to Category Management team
• Establish governance over defined processes and ensure adherence across teams
• Oversee dropship vendor relationships
• Collaborate with Marketplace team to quickly fill in gaps in assortment

Planning and Analytics

• Drive sales and profitability growth across the eCommerce assortment
• Analyze site metrics to identify opportunities to improve merchandising and the customer experience across the site and various product categories
• Validate weekly eCommerce revenue and margin forecasts using historical trends, consumer insights, and internal analysis 
• Lead effort to deliver consistent, relevant eCommerce insights to the Category Management teams. Establish effective cadence, format, and content for CM-facing reports and insights in partnership with CM leaders and update as necessary
• Review category and key item performance specific to eCommerce and identify customer behavior and sales levels; guide team to take action based on findings to grow sales and margins 
• Plan and review dropship promotional offers by category

Promotion and Pricing Strategy

• Drive effective optimization efforts (promotions, pricing)
• Support execution of in-store sales events and offers online; attend marketing meetings, ensure team is aware of pertinent changes, lead efforts to proof and validate offers and pricing online
• Lead efforts to identify potential areas of opportunity and test / implement eCommerce-specific pricing strategies for 1P items
• Partner with Category Management team to identify opportunities for eCommerce-specific promotions
• Use data and analytics to measure the success of promotions and initiatives and adjust strategies for continuous improvement
• Set pricing strategies by category for dropship merchandise across area of responsibility
• Lead profitability reviews and analysis

Merchandising

• Own digital merchandising experience for 1P & dropship items
• Maintain working knowledge of all upcoming in-store sets and initiatives and ensure their effective translation for the eCommerce customer
• Understand in-store visual merchandising strategies being employed and partner with Digital Merchandising / Sit Experience team to translate this to the site
• Work with cross-functional teams to ensure visibility of 1P merchandise and advocate for owned-brand exposure sitewide
• Determine strategies for effective selling of products and add-ons, such as PDP upsells, frequently purchased together messages on PDP, and curated merchandising of categories 
• Develop and implement strategies to drive sales and profitability; create methods to build conversion rates, page views per visitor, average order value, and lines per order  while maintaining margin goals
• Demonstrate industry knowledge in shopping behavior, product knowledge and competitive landscape, especially as it relates to differences between online and brick and mortar consumer behaviors
• Initiate and guide efforts to develop and maintain landing pages that support or solve for category-specific needs, including Private Brand and packaging support, QR codes used in signage, product guides, etc.
• Oversee product upload, maintenance, and catalog validation for all 1P seasonal and SBA sets including support for the MIK Pro program
• Work with cross-functional teams to ensure visibility of dropship merchandise and advocate for brand exposure sitewide
• Partner with Marketplace team to ensure Marketplace assortment is considered in taxonomy, incorporated into landing pages, and receives sufficient exposure

Qualifications

•  Bachelor's degree in Marketing, Business Administration, or related field
•  6+ years of experience in digital merchandising or eCommerce
•  People management experience
•  Strong analytical skills with proficiency in data analysis tools
•  Experience with eCommerce platforms and merchandising tactics
•  Excellent communication and collaboration skills
•  Ability to thrive in a fast-paced, dynamic environment

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit www.michaels.com.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

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