Position Summary

Role and Responsibilities

Strategic Planning & Brand Growth

• Develop and execute integrated marketing plans (short- and long-term) across paid, owned, and earned channels to support product launches, category priorities, and driving brand share of voice.
• Translate product and category insights into compelling communication strategies that drive conversion and strengthen brand equity.
• Optimize budget allocation and investment planning based on business priorities and campaign performance.

Campaign & Asset Management

• Lead end-to-end campaign execution — from briefing through creative development, messaging, promotional assets, and launch readiness.
• Ensure brand consistency, message clarity, and compliance with brand identity across all consumer touchpoints.
• Coordinate with external agencies, vendors, and production partners to deliver high-quality marketing materials on time and within budget.

Cross-Functional Collaboration

• Work closely with product marketing, cross-functional teams, and internal creative partners to ensure holistic and aligned communication across the consumer journey.
• Support commercial teams with retailer-specific programs, co-marketing initiatives, and localized go-to-market activations to drive sell-out performance.

Brand Partnerships & Growth Opportunities

• Identify and develop partnership opportunities (e.g., co-marketing campaigns, sponsorships, brand collaborations, membership programs, retail/media ecosystems) that reinforce brand positioning and deliver measurable business impact.
• Leverage AI-powered tools and data intelligence to detect emerging consumer trends and cultural moments aligned with brand opportunities.
• Monitor competitive landscape and adopt best practices in IMC planning to keep the brand ahead of industry trends.

Performance Measurement

• Analyze campaign effectiveness and consumer behavior across channels to enhance efficiency, maximize ROI, and inform data-driven decisions.

Skills and Qualifications

• Bachelor’s degree required; Master’s degree in Marketing, Business Administration, or related fields preferred.
• 5–7 years of experience in marketing communication roles, ideally within corporate or fast-paced brand environments.
• Strong understanding of integrated marketing principles, strategic planning, and cross-channel execution.
• Proven experience in leading full-funnel marketing campaigns and driving measurable business outcomes.
• Strong analytical and problem-solving skills with the ability to interpret data, derive insights, and optimize performance.
• Demonstrated ability to manage multiple projects simultaneously and deliver with speed, accuracy, and attention to detail.
• Excellent collaboration and stakeholder management skills; able to influence and coordinate across cross-functional teams and external partners.
• Creative mindset with the ability to develop innovative communication and content solutions for product launches and brand growth initiatives.
• Hands-on experience with asset development and launch readiness for new products.
• Proficiency in leveraging digital platforms, marketing technology tools, and AI-assisted solutions to enhance productivity and effectiveness.
• Agile, proactive, and highly adaptable to fast-changing market dynamics and new marketing trends.

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