Trade Marketing Manager

Posted:
11/6/2024, 6:47:19 PM

Location(s):
Jilin, China ⋅ Nanguan District, Jilin, China

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. 

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

  • Provide the key Category Management and Trade input into the definition of the Annual Marketing Plan.
  • Partners with Sales and Business stakeholders in the development of the annual promotion strategies by channels and action plans to achieve defined sales target.
  • Execute against aligned local retail marketing plan to meet retail merchandising guideline, investment guidelines, priorities and goals
  • Work closely with the merchandising team to deliver in-store solutions that achieve aligned objectives
  • Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment
  • Identify local requirements for trade marketing assets.
  • Liaise with external agencies to create bespoke marketing integrations/activations at Trade Level.
  • On-going monitor retail market trend and competitors moves to adapt local trade offline programs & activities.
  • Understand the marketing impact on the business plan and provide recommendation to further drive the revenue commitments.
  • Track local trade marketing budgets and monitor offline activities
  • Analyze results from the activities carried out, ensuring adequate ROI on trade marketing investments
  • Identify and set specific KPIs to measure success and effectiveness of retail marketing activities so as to drive continuous improvement in sell through

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to [email protected]