Specific Job Summary 

Based at the Marriott Vacations Worldwide (MVW) Corporate Office in Orlando, FL, the Vice President (VP), Technical Platform Owner – Marketing & Sales plays a critical role in shaping the strategic vision, design, and development of the Marketing and Sales technical platform across the MVW Enterprise that will enable and enhance customer relationships and experiences translating platform requirements into value delivery in support of achieving strategic marketing and sales business objectives and key results (OKRs). 

The role is responsible for creating business value by communicating the platform roadmap with key stakeholders while representing business stakeholders on the platform pods to ensure engineering teams are building capabilities and features of applications, e.g., Salesforce, TBD, TBD. Employs agile practices to translate, shape, and prioritize requirements into user stories and acceptance criteria. Accountable for setting, achieving and measuring progress towards platform pod OKRs. Owns platform assets throughout their product life cycles by ensuring platform features meet technical systems, security, data privacy, and architecture compliance standards and the implementation of governance, best practices, release management, and platform performance optimization.  

Key Results 

• Marketing & Sales platform team is engaged, motivated, and operating effectively. 

• MVW Global Technology systems are highly resilient and secure. 

• Internal and external information security risks are identified, assessed, and mitigated in accordance with the company’s risk threshold. 

• Others TBD 

Working Relationships 

• Chief Information Officer 

• MVW Executive Committee Members 

• Data & Analytics 

• Internal Audit 

• Legal Counsel 

• Risk Management 

• Finance & Accounting 

• Others TBD 

Expected Contributions 

• Develops operating plans and workable business processes for own department in alignment with function strategy. 

• Manages business processes and/or projects, setting priorities and measurable objectives, monitoring and reporting on the process, progress and results. 

• Responds to, solves, and makes decisions on business requests that have broad department impact and/or moderate risk. 

• Presents alternative solutions to business issues by collaborating with internal business and IT partners. 

• Responsible for individual work and contributing to team, department, and/or business results. 

• Directs work of non-management staff. Typically influences work of cross-functional or extended teams. 

• Assists more senior associates in achieving business results by: 

• acting in a consultative fashion to implement programs impacting the organization 

• assisting in the development and communication of organizational goals 

• achieving results against budget within scope of responsibility 

• taking calculated risks to move the department or team forward 

• developing and using systems to organize and keep track of information 

• balancing the interests of own group with the interests of the organization 

• working with others to identify and remove barriers to success 

• Readily critiques own behavior to acknowledge mistakes and improve future leadership performance and acts independently to improve and increase skills and knowledge. 

• Performs other duties as appropriate. 

Specific Expected Contributions

•  Defines, communicates with key stakeholders, and executes a strategic vision and platform roadmap for Customer Relationship Management (CRM) platforms and products, e.g., Salesforce, ensuring support of MVW’s long-term business objectives and in line with industry best practices. 

• Works closely with business leaders, platform and product managers, and other key stakeholders across the MVW Enterprise to define business, digital, and technology requirements and translates into user stories & acceptance criteria. Accountable for setting, achieving, and measuring progress toward OKRs for the platform pods. 

• Actively participates in pod ceremonies; leads and optimizes the flow of value using agile tools and reporting. Facilitates release planning, sprint planning, and demos with stakeholders. 

• Oversees the design, development, and implementation of effective CRM platform and product application solutions, customizations, and integrations to meet business needs within established cost parameters.  

• Leads, coaches, and mentors a team of CRM digital and technology Salesforce engineers and developers, fostering a culture of innovation, collaboration, and continuous improvement based on data-driven decision making. Identifies trade-offs between short- & long-term advantages to the team's vision 

• Owns platform assets throughout their lifecycles to ensure effective product lifecycle management. 

• Introduces automation tools and standardizes production platforms to ensure scalability as technical products expand.  

• Collaborates with cross-functional teams within GT and with business functional teams in sales, marketing, and owner, member, and guest support with the goal of identifying opportunities for process improvement and system enhancements. 

• Ensures reliability, scalability, and security of the Salesforce platform, adhering to best practices and compliance standards. 

• Manages vendor relationships, including selection, contract negotiation, and performance evaluation. 

• Stays abreast of new Salesforce features and technologies, evaluating their applicability to business goals and leading the adoption of relevant innovations. 

• Drives change management initiatives to ensure smooth adoption of new systems and processes across the organization.  

• Develops and manages the Salesforce platform budget, ensuring cost-effective solutions that deliver value to the business. 

• Stays abreast of industry trends, emerging technologies, and best practices in the Salesforce platform ecosystem. 

• Drives innovation by exploring new tools, techniques, and methodologies. 

• Continuously improves Salesforce platform engineering processes and workflows. 

• Performs other related tasks as appropriate. 

Candidate Profile 

Successful candidates should possess knowledge and experience and demonstrate strong leadership and relationship skills as follows: 

Generally, a professional position with specific knowledge and experience in a discipline (e.g., Accounting, Human Resources, Information Technology) as well as associate management experience.  College degree and/or relevant experience typically required. 

Specific Candidate Profile  

 Education 

• Bachelor of Science (BS) degree that is technology based in information technology, engineering, computer science, or statistical/math sciences required.  

• Master’s degree, e.g., MBA or in Computer Science, preferred. 

Certifications Preferred 

• Salesforce Certified Advanced Administrator: This is an advanced level of the administrator certification, focusing on more complex Salesforce features and capabilities 

• Salesforce Certified Technical Architect (CTA): This is the pinnacle credential for Salesforce professionals, demonstrating the ability to design and build high-performance technical solutions on the Salesforce platform across all domains 

• Salesforce Certified Development Lifecycle and Deployment Architect: This certification focuses on the skills needed to manage the development and deployment lifecycle of Salesforce applications 

• Salesforce Certified Integration Architecture Designer: This certification is for those who design and implement integration solutions on the Salesforce platform 

 
Experience 

• Extensive experience in the Salesforce ecosystem is crucial. Must have a deep understanding of Salesforce technical products, architecture, and best practices.  

• Proven ability to learn how a business operates while continuously building business acumen. Familiarity with financial analysis and associated reporting tools. Experience managing the budget process and being financially accountable for achieving results. 

• Proven experience driving organizational change and leading technology transformations via stakeholder engagement and vendor management. 

• Proven ability to apply advanced analytical, conceptual strategic planning, and execution skills to solve complex technical challenges, optimizing performance, and ensuring scalability.  

• Successful track record managing cross-functional, multi-disciplinary teams to achieve business outcomes. 

• Experience developing CRM systems and tools to enable products and their customers   

• Experience gathering requirements and translating into a product/platform vision by leveraging expertise in product and platform development, systems integrations, and engineering 

• Experience managing a product backlog/release plan, tracking team level metrics, attending platform team ceremonies, and removing blockers (burndown chart, release burn up, etc.) 

• Experience managing current and emerging Salesforce technologies and how to apply them to create new and enhance existing CRM digital business products. Knowledge of how full stack SaaS and PaaS products work and scale.  

• Progressive experience in release management and DevOps including overseeing deployment cycles, version control, and release processes.  

• Familiarity Agile methodologies and continuous integration. 

• Experience defining and leading large-scale projects with multiple stakeholders. 

• Experience in a multi-national, matrix structured organization preferred.  

• Experience in Hotel Management, Vacation Ownership, or Hospitality preferred.  

Skills/Attributes 

• Analytical and Strategic Thinking 

• Strategic Thinking: Capacity to align CRM solutions with the organization’s strategic goals and objectives. Ability to be a strategic thought partner at the intersectionality of technology and the business with senior leaders.  

• Analytical Skills: Ability to analyze data and metrics to assess the performance and impact of Microsoft 365 implementations. 

• Technical 

• Salesforce Expertise: In-depth knowledge of Salesforce, including TBD, TBD, and related tools along with technical leadership and deep insights into newest trends. 

• Migration and Integration: Experience with migrating data from legacy systems to Salesforce and other enterprise technical platforms, products, and systems.  

• Security and Compliance: Understanding of security protocols and compliance requirements related to CRM technical operations. 

• Scripting and Automation: Proficiency in PowerShell and other scripting languages to automate tasks and streamline processes. 

• Troubleshooting and Support: Strong problem-solving skills to diagnose and resolve issues related to CRM platform and product implementations. 

• Project Management Skills 

• Requirement Analysis: Skills in gathering and analyzing business requirements to tailor CRM solutions to meet business needs. 

• Planning and Execution: Ability to plan, execute, and manage projects, ensuring they are completed on time, within budget while meeting technical and quality requirements. 

• Change Management: Experience in managing change within an organization, including training and supporting end users. 

• Interpersonal 

• Communication: Proven verbal and written communication skills to convey technical concepts to non-technical stakeholders in easy-to-understand ways. Able to contribute ideas that challenge assumptions and thinking.  

• Customer Focus: Commitment to a strong customer service orientation to understand and address client needs effectively. Ability to build empathy with key stakeholders in the course of their daily work. 

• Collaboration: Proven ability to collaborate within the Global Technology organization at all levels, vendors, and Managed Service providers to architect solutions and oversee successful project implementations.  

• Leadership Courage: Ability to influence at all levels, lead, motivate, and inspire team members, driving successful implementation and adoption of CRM platform features and solutions.  

• Additional Attributes 

• Adaptability: Flexibility to adapt to changing project requirements and organizational dynamics within a matrixed organizational structure. 

• Curiosity and Continuous Learning: Commitment to staying updated with the latest CRM features, updates, and best practices. 

• Coaching and Training: Ability to identify critical learning objectives for user groups and partner with learning program designers in support of developing technical training programs and collateral. Proven ability to deliver both in class and on-line technical training sessions.  

• Problem-Solving: Proactive approach to identifying and addressing potential issues before they escalate. 

• Attention to Detail: Ensuring accuracy and thoroughness in all aspects of implementation.