Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Lead the end-to-end development of Fuel card Partner campaigns (Qantas Business Rewards, Amex, Xero, Healthy Heads) to drive awareness and conversion for both bp and our partners. Contributing to both annual and quarterly planning, key initiative identification and task completion to support wider Marketing OKRs. Lead and drive GBS campaign management initiatives such as – “low effort” solutions (e-invoicing, Direct Debit), support campaign activity execution (i.e. Gift Card acquisition/operational promo benefit).
What are we looking for? • Have a deep understanding of best and next practice in Marketing and Lead Generation whilst developing a deep understanding of the BP products and key differentiators to competitors. Ensure branding alignment – adherence to Global/Local brand and connectivity. Lead the end-to-end development of Fuel card Partner campaigns (Qantas Business Rewards, Amex, Xero, Healthy Heads) to drive awareness and conversion for both bp and our partners. •Maintain and grow the bp Plus and bp Fuelcard portfolios through leading the development and execution of acquisition campaigns with a bespoke comms approach to maximise customer take up and completion. Support the Sales and Marketing Team Leaders with delivery of high-quality core performance activity and escalating any key risks identified within communications. Deliver safe and reliable performance, ensuring compliance with policies (Pricing, Credit, Contracts and Safety). Apply business rigour that ensures monitoring of all accounts and prospects through the lenses of safety financial and reputational risks. Have a deep understanding of best and next practice in Marketing and Lead Generation whilst developing a deep understanding of the BP products and key differentiators to competitors.
Roles and Responsibilities: Contributing to both annual and quarterly planning, key initiative identification and task completion to support wider Marketing OKRs. Lead the end-to-end development of Fuel card Partner campaigns (Qantas Business Rewards, Amex, Xero, Healthy Heads) to drive awareness and conversion for both bp and our partners. Lead and drive GBS campaign management initiatives such as – “low effort” solutions (e-invoicing, Direct Debit), support campaign activity execution (i.e. Gift Card acquisition/operational promo benefit). Maintain and grow the bp Plus and bp Fuelcard portfolios through leading the development and execution of acquisition campaigns with a bespoke comms approach to maximise customer take up and completion. Support the Sales and Marketing Team Leaders with delivery of high-quality core performance activity and escalating any key risks identified within communications. Deliver safe and reliable performance, ensuring compliance with policies (Pricing, Credit, Contracts and Safety). Apply business rigour that ensures monitoring of all accounts and prospects through the lenses of safety financial and reputational risks. •

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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