Skill required: Marketing Operations - Braze Customer Engagement Platform
Designation: Custom Software Engineering Consultant
Qualifications:Any Graduation
Years of Experience:3 to 7 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.
What are we looking for? • Braze Expertise: In-depth knowledge and hands-on experience in configuring and utilizing Braze features, including Canvas, Intelligence Suite, and Liquid. • Marketing Automation Experience: Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. • Team Leadership: Strong leadership skills to guide and mentor a team of Braze developers and administrators. • Problem-Solving: Ability to analyze complex technical issues, identify root causes, and propose effective solutions. • Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. • Braze Certifications: Relevant Braze certifications, such as Braze certified Marketer or Braze certified Digital Strategist. • Web Development: Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates. • API Integrations: Understanding of API integration concepts to facilitate data exchange between Braze and other platforms. • Data Analysis and Reporting: Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports. • Agile Methodology: Familiarity with Agile project management methodologies to drive projects efficiently. • Personalization and Segmentation: Experience in creating personalized customer experiences through advanced segmentation strategies. • CRM Integration: Experience in integrating Braze with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.
Roles and Responsibilities: •In this role you are required to do analysis and solving of moderately complex problems • May create new solutions, leveraging and, where needed, adapting existing methods and procedures • The person would require understanding of the strategic direction set by senior management as it relates to team goals • Primary upward interaction is with direct supervisor • May interact with peers and/or management levels at a client and/or within Accenture • Guidance would be provided when determining methods and procedures on new assignments • Decisions made by you will often impact the team in which they reside • Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture • Please note that this role may require you to work in rotational shifts

Any Graduation

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.