Paid Media Lead, Running & Training - Nike

Hilversum, Netherlands, EMEA

WHO YOU’LL WORK WITH

We’re looking for an Paid Media Lead to join our Nike Sports Offense team. You’ll be responsible for shaping Nike’s paid media strategy and driving awareness and conversions.

As the Paid Media Lead of Running & Training, you’ll be part of the EMEA Marketing team. Your mission? To bring ideas to life by connecting creative storytelling with paid media. You’ll work closely with internal teams like Brand Management, Digital, Creative, and Comms. As well as teams in Global and Key Cities. Plus, you’ll collaborate with external partners like media agencies, media platforms, creative partners, and technology vendors. The role reports into the Director of Paid Media for Running & Training, which is one of five teams within Integrated Media in EMEA.

We create campaigns that hit the whole marketing funnel, from big brand moments like the Olympics to search campaigns for our new running shoes. You’ll work across all types of media and always need to be innovative and creative, but you’ll never forget to deliver on your goals.

If you’ve got extensive experience in paid media, excellent communication and relationship management skills, strong strategic thinking, and the ability to adapt quickly to change, we’d love to hear from you!

WHO WE ARE LOOKING FOR

The ideal candidate must love sport and showcare a good understanding of Running & Training industries, both on the performance and on the culture lenses that surround these sports. Ideally you have experience in the sports or retail fashion industry. You are a critical thinker, who can work independently, as well as work in a team to drive shared results. You must thrive in a dynamic environment and adapt quickly to change, with a passion for delivering premium media experiences.

Key Qualifications:

• Experience delivering campaigns for multinational brands or at a media or creative agency working on multinational brands.
• Proven track record in planning paid media campaigns with multi-million-dollar budgets across various markets.
• Experience managing media and creative production agencies, includes planning digital media channels (e.g., Social, Display, Search) and offline channels (e.g., OOH, TV, Print).
• Experience in managing cross-functional teams and managing multiple projects simultaneously.
• Deep understanding of brand marketing strategies and marketing dynamics.
• Skilled at translating strategic priorities into actionable plans and adapting communication for diverse audiences.
• Strong presentation skills to senior stakeholders, with the ability to absorb feedback to improve the work. 
• Deep understanding of the media landscape and emerging trends with a critical and innovative push.
• Willingness to travel within EMEA approximately once every quarter.

WHAT YOU’LL WORK ON

As the Paid Media Lead for Running & Training, you will shape Nike’s paid media strategy to align with brand and business objectives, driving awareness and conversion.

Key Responsibilities:

• You plan, execute, and report on our seasonal campaigns from start to finish. Collaborating with internal teams across marketing and business as well as our external agencies and media partners. 
• You will develop a comprehensive full-funnel media strategy that supports brand, and business goals and brings Nike to the center of sport and the edge of culture.
• You are responsible for campaign budgets and ensure accurate financial tracking. 
• Foster strong relationships with the EMEA Marketing team to align on annual objectives and work closely on every part of the campaign.
• Collaborate with the Global Paid Media Team in Portland to leverage global strategies for EMEA campaigns.
• Represent the Integrated Media team in senior stakeholder meetings, presenting campaign plans and insights.
• Stay informed about media trends by attending industry events and partner meetings and share findings internally to inspire creativity.
• Foster collaboration by hosting regular workshops and syncs across cross-functional teams.
• Ensure inclusivity in every project by incorporating diverse perspectives in creative and media activations.