Senior Field Marketing Analyst

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Join us to do the best work of your career and make a profound social impact as a Regional Media & Creative Analyst on our Global Digital Deman Generation team in Bangalore.

What you’ll achieve
 

As a Regional Media & Creative Analyst, you will be responsible for delivering the data, reporting, and insight needed to strengthen media, publisher, and content performance across the region. You will work with Measurement, Creative & Content, and media execution teams to evaluate publisher effectiveness, assess demand‑signal quality, and support campaign optimization. In this role, you will ensure accurate reporting foundations and enable continuous improvement across the Global Digital Demand Generation (GDDG) ecosystem.

You will:

In this role, you will drive accurate analysis and reporting that supports media optimization and insight‑driven decision‑making for the region.

You will

• Deliver reliable reporting and performance insights across media tactics, publishers, and content assets.
• Support asset‑level and publisher‑level analysis to guide campaign optimization and improve demand‑signal quality.
• Maintain and evolve publisher scorecards, ensuring data accuracy, consistency, and usability for planning teams.
• Partner with Measurement and media managers to run A/B tests, evaluate demand‑signal improvements, and support ongoing experimentation.
• Respond to ad‑hoc reporting and insight requests from regional and global DDG teams, ensuring timely and actionable output

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• Bachelor’s degree in marketing, Data Analytics, Business, or a related field.
• 1–3 years of experience in marketing analytics, media reporting, or digital demand generation.
• Strong analytical skills with proficiency in Excel, data management, and basic data visualization tools (e.g., Power BI, Tableau).
• Familiarity with digital media performance metrics (CTR, CPL, conversion rates, quality signals) and demand‑generation campaign structures.
• Ability to ensure high data accuracy and translate findings into clear, actionable insights while collaborating with cross‑functional teams.

Desirable Requirements

• Experience using Scrunch or similar influencer/insight platforms to support content performance and creator evaluation.
• Understanding of how influencer/content intelligence tools contribute to digital campaign measurement and optimization

Who we are

We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you.

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.

Application closing date: 25 Feb 2026

Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.