Job Posting Title:

Assistant Manager - Central Strategy & Projects

Req ID:

10095003

Job Description:

About the Role:

The Central Strategy & Project team is the key custodian for the PREMIUM AUDIENCE TARGETED Ad product that was recently launched. This pioneering ad solution will enable Targeting on Linear Television via Addressable Ads. Our ad product will set the tone for evolution of Linear TV advertising in India where brands will get the opportunity to access specific audience cohorts and achieve better returns on their ad spends (ROAS). This product is also the key offering that we provide to all clients under the Start Up Partnerships Sales vertical. The candidate we seek will be responsible for taking up ownership of the Data Analytics and campaigns execution processes for this new Addressable ads’ product.

Context:

This team consists of individuals who have one eye on the future landscape of TV advertising in India and one eye on current marketing and media planning trends that are prevalent in the market. We constantly strive to deliver a data backed, insightful narrative that our entertainment ad sales teams can use to enhance their conversations with Clients and Agency partners alike.

Key Responsibilities:

• The candidate will be the key analytics and data scientist for this team.

• They will need to analyse data from BARC + TAM + Internal Data sources and visually represent them for all presentations.

• The candidate will be the custodian of all data processes and will constantly be required to evaluate and analyse multiple data sources through which we can:

  • build relevant client / advertiser data base

  • formulate sound pricing principles and deals for the respective sales teams

  • deliver data backed inferences / insights through which we can expand and refine our product offerings to better suit the evolving market requirements.

• Ownership of all Addressable ads product campaign executions including coordination with relevant internal teams and stakeholders, maintaining campaign reports regularly, sharing campaign reports and data at regular intervals to clients or agency partners.

• Analysis of TV viewership data, Digital Spends data and general market trends to develop a robust client data base for Addressable Ads product and identify opportunities for potential expansion.

SKILLS & ATTRIBUTES FOR SUCCESS:

• Fluent in Data Analytics with a keen eye for detail

• Team player & ability to work with multiple stakeholders seamlessly

Qualifications:

• 4 to 5 years’ experience in domains of data analytics / media planning / consulting

• Working knowledge of the Indian Media Landscape is a must.

• Proficiency in Media Software like BARC YUMI is a must along with knowledge of either TGI / GWI / ComScore

• Proficiency in MS OFFICE tools is a must

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.

Job Posting Segment:

Entertainment-Sales

Job Posting Primary Business:

Sales Strategy-Network

Primary Job Posting Category:

Business Intelligence Analytics

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Mumbai, India

Alternate City, State, Region, Postal Code:

Date Posted:

2024-07-11