Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

The Opportunity

We are seeking an Account Director, Client Experience to join our award-winning team in Toronto. This is a unique opportunity for a seasoned professional to take on an exciting role that blends client strategic oversight and leadership and partnering with integrated media, strategy and creative leaders. You will be instrumental in driving success for a portfolio of leading consumer, travel, and CPG brands, with a specific focus on the Canadian market.

You’ll be responsible for spearheading creative, award-worthy campaigns that resonate with key audiences, ensuring our clients capture cultural relevance and media attention. Your remit includes client strategy, operations, and activation oversight, with opportunities to leverage key opinion former and influencer endorsements and marquee events. The right candidate will play a major role in talent development and building team culture.

Additional responsibilities include aligning programs and experiences with client goals, allocating agency resources to match budgets, managing a variety of work streams, providing strategic counsel to teams, and ensuring timely delivery of remarkable work. You will also be instrumental in developing new business opportunities, media relations strategies, analytics insights, and creative storytelling concepts. Ideally, you bring prior experience in consumer, travel and aviation, and CPG and lifestyle industries.

What You Will Be Doing

• Serve as the strategic lead and primary point of contact for a portfolio of key clients in the consumer, travel, and CPG sectors.
• Ability to turn dynamic in-culture ideas into actionable, high-impact campaigns
• Capacity to lead and inspire account teams while owning key projects
• Skilled in conflict resolution and the ability to manage high-pressure environments with grace
• Develop and execute innovative, integrated communications strategies that drive business results and build brand equity.
• Provide senior-level counsel to clients, offering insights and recommendations on everything from brand positioning to crisis support.
• Proven ability to successfully manage complex, multi-dimensional projects within set parameters and deadlines
• Reliable judgment when working with clients, stakeholders, and vendors
• Genuine passion for consumer, travel and aviation and CPG, with an ability to anticipate both client and team needs in these fast-paced, ever-evolving spaces
• Lead and mentor a team of talented communications professionals, fostering their growth and development.
• Collaborate with integrated agency teams (IATs), including creative, strategy, and media, to deliver holistic solutions for clients.
• Drive new business development, identifying opportunities to expand our client base and grow our presence in the Canadian market.
• Stay at the forefront of industry trends and cultural conversations, bringing fresh thinking and new ideas to our clients and our team.
• Acute attention to detail in ensuring quality, relevance, and creativity in all work delivered
• Confidence instilled in clients, colleagues, and collaborators that drives trust and excitement

What We Are Looking For

• A minimum of 8-10 years of experience in public relations, with a focus on consumer, travel, and/or CPG brands.
• Proven track record of success in developing and executing strategic communications programs that deliver measurable results.
• Deep understanding of the Canadian media landscape and experience working with Canadian media and influencers.
• Experience in the travel and airline industry, with a strong understanding of the unique challenges and opportunities in this sector.
• Demonstrated expertise in consumer brand and CPG industry, with a passion for creating culturally relevant and engaging campaigns.
• Strategic thinker with the ability to see the big picture and translate business objectives into actionable communications strategies.
• Experience working in a highly integrated environment, with a strong understanding of how to collaborate with creative, strategy, and media teams.
• Excellent leadership and team management skills, with a passion for mentoring and developing talent.
• Strong presentation and communication skills, with the ability to articulate a clear and compelling point of view.
• A proactive and entrepreneurial spirit, with a desire to take on new challenges and drive growth.

If you’re passionate about leveraging the intersection of media, and culture to tell compelling brand stories, we’d love to hear from you!

Salary Range: CAD $95,000 - CAD $130,000 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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