Market Research Analyst

Posted:
10/9/2024, 9:42:28 AM

Location(s):
Lowell, Arkansas, United States ⋅ Arkansas, United States

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Business & Strategy

Job Title:

Market Research Analyst

Department:

Sales, Marketing & Product Management

Country:

United States of America

State/Province:

Arkansas

City:

Lowell

Full/Part Time:

Full time

Job Summary:

Under general supervision, the position is responsible for researching and qualifying potential customer leads for the Dedicated Contract Services (DCS) sales force. Analyzes transportation requirements and supply chain needs of prospective customers to determine a fit for the division's business model. Works closely with the DCS sales team to help determine areas of focus and customer needs

Job Description:

Key Responsibilities:

  • Conduct lead prospecting and qualification activities through the use of web-based tools, customer contact lists including outreach and verification, research and other outreach methods (e.g., telephone contact).
  • Actively maintain customer information within the Market Research Center, and works within the CRM to test the process, manage internal processes, address issues, etc.
  • Assist the Market Development Manager and Business Development Executive in determining the market area needs for their assigned region, ensuring an adequate number of sales leads and setting appointments with prospective customers.
  • Analyze competitive landscape for their region and provide analysis to the sales force to support pursuit efforts.
  • Support the response to RFPs and RFIs, as needed.
  • Provide other sales and marketing support as needed, such as developing sales collateral, marketing campaigns, email blasts, measuring campaign effectiveness, customer presentations, etc.

Qualifications:

Minimum Qualifications:

  • Bachelor's Degree or 5+ years experience in sales, marketing, or similar..

Preferred Qualifications:

  • Bachelor's Degree with 2-3 years of experience
  • Ability to quickly learn a new software system
  • Proficient time-management skills
  • Self-motivated
  • Ability to multitask
  • Basic deductive reasoning skills
  • Experience in using tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs
  • Ability to explore and develop potential areas of business growth for the organization
  • Ability to prepare formal recommendations for how the organization can meet the customer's needs
  • Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment.


This position is not eligible for employment-based sponsorship.

Compensation:

Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate.  This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company’s bonus and incentive plans, as applicable and in effect from time to time.

Benefits:

The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.

Education:

Bachelors: Business Administration/Management (Required), Bachelors: Business Communications, Bachelors: Marketing

Work Experience:

Customer Service/Account Manager, Marketing, Sales

Job Opening ID:

00566802 Market Research Analyst (Open)

“This job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”

J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.