Four Main Responsibilities:

20% - Support to the execution of corp communications including crafting press release and pitch media to drive impactful and integrated storytelling.

40% - Support businesses with understanding comms needs. Support to develop and implement the integrated communications plan to generate compelling stories to build product and brand competitiveness. Support businesses for regular social content development and review.

20% - Build and manage media relations to drive positive media coverage.

10% - Support in employee comms to drive employee pride and advocacy.

10% - Manage agencies to bring value and effective results.

Major Responsibilities/Activities:

• Generate awareness and visibility for brands and products with impactful storytelling with a focus on Diagnostics and Devices businesses of Abbott.
• Support in communication plan development and execution of reputation building and stakeholder management programs and campaigns in China.
• Owns sound media relationship and continuously develop and manage it with the changing environment.
• Capabilities in proactively managing issues and crisis to protect reputation.  
• Digital savvy to support owed social channels content and review. 
• Manage PR/event/digital agencies for effective delivery on an ongoing basis.

Requirements:

• 5+ years of public relations/media experience, healthcare industry preferred
• Solid communications planning skills  
• Strong social/digital media sense to drive omni-channel communications
• Experience in managing different scale, multi-stakeholder communications campaigns
• Experience in reputation management, media strategy, issues management
• Experience in managing PR/event agencies
• Strong writing skills with a core understanding and experience with media
• Professional level of English, both written and verbal.

Required Skills:

• Self-motivated, creative, understanding and passion for communications
• Strong communication skills - both written and verbal - with the ability to present ideas in a clear and concise way
• Attention to details and results driven.
• Excellent team player with ability to motivate and influence for resources
• Strong project management and coordination skills
  • Excellent administrative skills to ensure the keeping of accurate records and meaningful information for reporting and evaluation
  • Proven ability to work on own initiative, meet deadlines, multi-task and work well under pressure
  • Experience working in matrix environment, organized and efficient planner
• Experience with content management systems, digital assets systems and other tools to manage and generate content across multiple channels