Job title: Social Media Assistant

Department: Digital Marketing & eCommerce

Reports To: Digital Media Manager

Location: Remote / Maidenhead

Job Purpose

As a key member of the UK & ROI Digital Marketing team, the Social Media Assistant is responsible for building, nurturing, and engaging our online communities while delivering exceptional customer service. This role offers the opportunity to shape our brand’s digital presence across DEWALT, STANLEY & BLACK+DECKER, drive engagement, and contribute to strategic initiatives. The ideal candidate will be proactive, data-driven, and passionate about community building, customer satisfaction, and digital innovation.

Key Responsibilities

Community Management, Customer Service, Social Media Insights & Influencer Management

• Serve as the primary point of contact for all customer inquiries and community interactions across social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube, Reddit), ensuring timely, professional, and brand-aligned responses.
• Foster a positive, inclusive, and engaged community environment by moderating discussions, addressing concerns, and celebrating community milestones.
• Re-share customer and consumer stories, and actively engage with user-generated content to amplify authentic brand experiences.
• Proactively engage with customer and consumer content, encouraging participation and building relationships with our audience.
• Monitor, analyse, and report on social media performance, campaign effectiveness, and community sentiment using tools such as Sprinklr and Zendesk.
• Share actionable insights and recommendations to optimise content, engagement, and customer satisfaction.
• Act as a liaison between customers, the Customer Service team, and the Digital Marketing team, advocating for customer needs and sharing insights.
• Assist with the planning, scheduling, and publishing of content across all social media platforms, ensuring alignment with campaign calendars and brand guidelines.
• Support influencer identification, outreach, and relationship management to enhance brand visibility and engagement.
• Stay up-to-date with emerging trends, platform updates, and best practices to ensure the brand remains at the forefront of digital innovation.
• Collaborate with internal teams and external partners on campaign execution, content creation, and community initiatives.
• Assist in the creation of basic visual content (e.g., Canva or Adobe Suite), working with the design team as required.
• Support social listening and competitor benchmarking activities to identify opportunities and risks.

Competencies & Skills

• Strong knowledge of Facebook, Instagram, TikTok, and LinkedIn.
• Experience with CRM and social media analytics tools (e.g., Zendesk, Sprinklr, Sprout, Emplifi) preferred.
• Excellent written and verbal communication skills; ability to present complex ideas simply.
• Analytical mindset with the ability to interpret data and KPIs.
• Creative thinking and problem-solving abilities.
• Strong collaboration skills and ability to work effectively in cross-functional, multi-national teams.
• Comfortable building and nurturing relationships with internal and external stakeholders in a remote setting.
• Familiarity with basic content creation tools (e.g., Canva, Photoshop) is advantageous.

Key Relationships

Internal:

Digital Marketing

Customer Service

Marketing

Product Managers

External:

Agencies

End Users

Requirements

Formal Qualifications:

• High School Diploma or equivalent required; further studies in marketing, communications, or related fields preferred.

Experience

• Minimum 1 year of experience in customer service and community management; experience in a digital marketing environment is a plus.

Other:

Occasional travel will be required.

Opportunities for career progression into other Digital Marketing & eCommerce roles.

SBD Leadership & Compliance Expectations

Uphold Stanley Black & Decker values and leadership principles.

Ensure compliance with all company policies, including GDPR and EHS.

Maintain integrity and professionalism in all activities.

Additional Remarks

This job profile provides an overview of the role and responsibilities. It may be subject to change as business needs evolve.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.