With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”

We have an exciting opportunity to join our Parks & Resorts team as a Marketing Manager on a 18 month max term contract.

You will be contributing to the development, implementation and evaluation of Travel & Tourism digital strategy, marketing campaigns and instilling digital best practices in lead generation. Putting members and consumers first, leverage data and insights to develop content and a digital experience that delivers on marketing ROI.

What will you be doing?
                       

Digital Strategy and Planning

• Assisting with the implementation of the Travel & Tourism digital strategy in line with overall marketing strategy; Developing an audience strategy to support marketing initiatives and campaigns across owned and earned channels to drive marketing objectives;
• Developing and leading a social media and content strategy in line with overall marketing strategy for Travel & Tourism products; Collaboration with relevant stakeholders to support content plan and implementation;
• Reviewing new marketing technologies to deliver a competitive advantage for Travel & Tourism products i.e., MS Dynamics;
• Establishing streamlined systems and business processes that enables people to operate at their best;
• Assist Senior Marketing Manager with annual marketing planning.

Campaign Delivery

• Manage creative development of digital media assets;

• Optimising online marketing campaign activities to deliver on Travel & Tourism marketing objectives.

• Build and manage web pages and drive promotion across digital channels

Consumer Experience

• Managing the accuracy and quality of Travel & Tourism content across digital channels;

• Supporting digital guest experience, including guest communications (SMS, email and website information);

• Collaborating with RAC social media Team to deliver on Travel & Tourism content needs and social media goals.

Reporting & Analysis

• Establishing an analytics and reporting framework for Travel & Tourism products to effectively measure channel effectiveness;
• Providing regular reporting, insights and actionable recommendations to the Senior Marketing Manager, key stakeholders, and partners.
   

What are we looking for in you?

• Tertiary qualifications in marketing communications or a related discipline.
• Demonstrated experience in a similar role within a digital marketing environment.
• Knowledge of trends and techniques in digital and social media combine with advertising and marketing principles.
• Action oriented, collaborative with strong communication / interpersonal skills.  
• Effective stakeholder management skills.

What can we offer you?

• A workplace culture where our people feel valued, respected and empowered
• Work in flexible ways that meet work/life commitments and support wellbeing
• Professional career development and training
• Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
• Be part of a purpose led organisation that gives back to the WA community
• Opportunities for community engagement and corporate volunteering
• A very active Social Club – join one of the most active social clubs in Perth with over 900 members  

To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume. 

Applications Close: Friday 20th March 2026

We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.
 

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