Every company needs supplies and services to operate. From laptops and rental cars to pens and pallets, all companies have procurement needs. That’s where CoreTrust comes in. CoreTrust provides a B2B marketplace that has transformed how companies buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to realize savings.
Scope
- Content Development: Create and manage high-quality content to market procurement contracts across various spend categories, including whitepapers, case studies, blog posts, and webinars
- Sales Enablement: Develop and deliver sales enablement materials such as presentations, product sheets, and competitive analysis to support the sales team in closing deals
- Positioning and Messaging: Craft clear and compelling positioning and messaging frameworks that resonate with target audiences and differentiate our solutions in the market
- Market Research: Conduct market research to understand customer needs, market trends, and competitive landscape to inform marketing strategies
- Campaign Management: Plan and execute marketing campaigns to drive lead generation and customer engagement
- Collaboration: Work closely with product management, sales, and other stakeholders to ensure alignment and consistency in messaging and positioning
- Performance Analysis: Monitor and analyze the performance of marketing initiatives and campaigns, providing insights and recommendations for improvement
Preferred Qualifications
- Strong expertise in product marketing, preferably in the procurement or B2B technology sector
- Expertise in creating compelling content and messaging
- Proficiency in marketing automation tools and CRM systems
- Existing knowledge, or ability to gain knowledge of procurement industry and processes
- Expert in sales enablement best practices