Key Tasks and Responsibilities:

• Utilize deep knowledge of paid search technology to develop strategies and manage bi-lingual campaigns in multiple markets.
• Execute campaigns across various platforms including Google Search, YouTube, Facebook/Instagram, Twitter, Snapchat, TikTok, and LinkedIn.
• Stay updated with all social platforms, understanding their strengths and weaknesses.
• Introduce new formats and technology to enhance the presence on social media.
• Work closely with agency partners to suggest and optimize campaigns in real-time.
• Develop paid search and social media strategies.
• Create media plans and set KPIs for campaigns.
• Provide analysis, insights, and recommendations for KPI check-in reports and PCAs (Post Campaign Analysis).
• Create media audience insights presentations based on campaign data.
• Prepare and manage all paid social media plans and budgets.
• Coordinate with internal teams for specs sheet creation and assets delivery.
• Collaborate with the creative team to deliver concepts in the most relevant and insightful way for the target audience.
• Support with Campaign Status Reports.
• Review and edit organic social boxes.
• Provide screenshots and relevant details for weekly Campaign Status Reports.
• Collect supplier reports for weekly KPI check-ins.
• Extract competitor media spends and ad views data and prepare Competitor Analysis presentations.
• Prepare and present strategic paid social media recommendations to clients and line managers.
• Include objectives, strategy, rationale, and measures of success in presentations.

 

Requirements:

• The candidate should demonstrate confidence, proactivity, and strong leadership qualities.
• Proven experience in managing paid social and search campaigns.
• Deep understanding of paid search technology and social media platforms.
• Ability to develop strategies and manage campaigns in multiple markets.
• Strong analytical skills with the ability to provide insights and recommendations based on campaign data.
• Experience in budget management and media planning.
• Excellent communication and collaboration skills for working with agency partners and internal teams.
• Proficiency in creating presentations and reports.
• Strong attention to detail and organizational skills.
• Ability to stay updated with industry trends and introduce innovation to campaigns.
• Fluency in English (bi-lingual capabilities are a plus).

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