As the Lifecycle Marketing Manager, you will develop and manage communication strategies for different client lifecycle stages, building long-term relationships with clients. You will be responsible for creating comprehensive communication journeys for both prospect and existing clients using various channels. The Lifecycle Marketing Manager collaborates with the cross-functional teams to build client segments, develop pre-screen and trigger strategies, expand communication efforts to non-Rocket clients through strategic third-party contact lists and to ensure cohesive and compelling messaging.

This role is based in Detroit, Michigan, with a hybrid work schedule.

About the role

• Design and implement promotional communication journeys via email, SMS, push notifications and direct mail that target both prospect and existing clients
• Ensure all communication aligns with the company's brand values and marketing goals
• Work to build and refine client segments for targeted promotional communication
• Utilize audience insights to tailor communication strategies for maximum engagement and conversion
• Partner closely with the product and sales teams to build in process nurturing journeys
• Balance increase in engagement while keeping opt-outs stable
• Develop and execute pre-screening and trigger strategies
• Identify and leverage strategic third-party contact lists to expand promotional communication efforts to non-Rocket clients
• Develop strategies to reach new audiences and drive brand awareness
• Develop testing roadmaps for optimization, scaling results to applicable journeys
• Monitor and adjust strategies to improve effectiveness and client response rates
• Work closely with the creative team to develop cohesive and compelling messaging for all promotional communications
• Ensure that visual and written content are aligned and effectively communicate the brand's message
• Analyze communication performance metrics to inform strategy adjustments and improvements
• Use data insights to continuously optimize communication campaigns for better results

About you

Minimum Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications or a related field
• 5 years of experience in marketing, focusing on customer relationship management (CRM)
• Experience in Salesforce Marketing Cloud or comparable martech CRM tools
• Experience using Project Management tools
• Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
• Excellent communication and collaboration skills
• Excellent organizational and prioritization skills
• Strong understanding of multi-channel communication strategies
• Proficiency in email marketing, SMS, push notifications and direct mail
• Experience with audience segmentation and data analysis
• Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences
• Deep familiarity with best practices for key performance indicators (KPIs), growth levers
• Deep understanding of CAN-SPAM, SMS compliance / TCPA laws, and email security sending protocols

Preferred Qualifications

• Experience with FinTech or Financial Service Industry products