Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Services Business Development – Customer Acquisition & Engagement

Mastercard Services is a key differentiator for the company, providing cutting-edge security solutions, customer insights, hyper-personalization, and strategy consulting services that help customers grow. This team focuses on thinking big and scaling fast globally, delivering end-to-end solutions that support a diverse customer base. Additionally, Mastercard Services is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. Leveraging expertise, data-driven insights, and execution, the team offers value-added services to drive customer success.


We’re now looking for a Director to join our Northern Europe Services Business Development team in a creative, marketing-driven function. The role combines business development with marketing strategy, focused on selling our high-quality marketing, loyalty and personalization capabilities to our customers covering Financial Institutions, Retailers and Fintechs.


About the Role:

• Shape and execute the Services growth strategy in Northern Europe, with a strong focus on personalization, loyalty and marketing services.
• Develop compelling client narratives and proposals tailored for CMOs and senior stakeholders, ensuring alignment with Mastercard’s broader objectives.
• Lead initiatives in partnership with internal teams and clients to deliver impactful solutions that drive measurable results.
Define and track KPIs for adoption, revenue growth, internal alignment, and client impact, including cross-sell, upsell, and overall revenue targets.
• Leverage data and insights to evaluate performance, identify what’s working, and adjust strategies for continuous improvement.
• Influence senior leadership through credible storytelling backed by proven results and market insights.
• Identify new market segments and partnership opportunities to close capability gaps and strengthen Mastercard’s position.
• Collaborate across product, marketing, and regional teams to ensure seamless delivery and maximize client value.


All About You:

• Proven experience in marketing-driven environments (creative agencies, loyalty, personalization) combined with sales/business development expertise.
• Strong ability to craft persuasive proposals and influence senior stakeholders.
• Familiarity with customer engagement strategies, loyalty programs, and personalization technologies.
• Excellent communication, presentation, and analytical skills; ability to convey complex ideas effectively in English (Dutch is an advantage).
• Ability to work collaboratively across multiple teams and manage complex projects.
• Undergraduate degree required.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.