Job Description:

Rakuten Viki is a global entertainment streaming platform that specializes in Asian content. Our platform enables millions of viewers to discover and enjoy primetime shows and movies, subtitled in over 200 languages. Headquartered in San Mateo, California, we also have offices in Singapore, Seoul, and Shanghai, ensuring a strong global presence and a deep connection to the heart of Asian entertainment. Our platform is home to a large and loyal community of fans who share a passion for Asian culture and entertainment. Join us in our mission to unite the world through the love of Asian entertainment. At Rakuten Viki, we offer a chance to be part of a global community that celebrates culture, creativity, and connection.

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

About the Talent Relation Team:

As part of the Marketing team, we create engaging, talent-driven content to promote our products and brand. We collaborate closely with talents, filming production teams, and external partners to plan and execute impactful events and productions. With creative ideas and unique concepts, we bring exciting experiences to our audience. We’re hiring a Content Marketing Associate based in Seoul. This role will report to the Content Marketing Manager.

Responsibilities:

• Plan and execute high-impact talent events, including interviews, livestreams, and fan meetings, to drive engagement and brand awareness.

• Oversee filming and production processes (script writing, finding out studios etc), ensuring seamless execution and top-tier content quality.

• Collaborate with the Creative team to produce innovative talent content, providing feedback to optimize and refine designs.

• Develop creative concepts for exclusive talent interviews that captivate and resonate with audiences.

• Analyse content performance and implement strategies to maximize audience impact and engagement.

• Build and maintain strategic partnerships with talent agencies and key external partners to elevate brand visibility.

• Ideate and develop promotion plans for major events, ensuring maximum reach and impact.

Requirements:

• Bachelor's degree in Marketing, Media, or a related field preferred.

• 3-5 years of experience in content marketing and/or the entertainment industry.

• Strong communication skills in both Korean and English.

• Familiar with social media platforms.

• Detail-oriented with strong follow-through.

• Quick learner with a curious mindset.

• Good understanding of international audience.

• Able to work well in team environments.

Preferred Qualification:

• Previous experience in marketing, media, talent agency, or the entertainment industry is a plus.

• Proficiency in managing/using social media platforms.

• Experience with subscription-based media companies, understanding user engagement and retention strategies.

• Proven experience in running regional campaigns across North America, LATAM, SEA, Oceania, India, or Europe, tailoring strategies to local markets.

• Additional language proficiency in Chinese, Portuguese, or other languages is a plus.

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.