At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference. 
 
We are seeking a Senior Manager, Customer Value Creation, Brazil, to be responsible for developing and executing customer centric strategies that unlock incremental value for our Modern Customers across On Premise (Food Service & Entertainment) and Retail channels. This leader will translate consumer, shopper and customer insights into powerful customer propositions, drive joint business planning, accelerate sell in of strategic initiatives, and ensure our brands win at key consumption occasions across the region. 

The role is highly cross functional, requiring strong strategic thinking, commercial acumen, analytical depth, and the ability to influence and inspire senior stakeholders—internally and externally. 

If you are passionate about building collaborative relationships, influencing at all levels, and delivering sustainable business growth, we want you on our team. 

What You'll Do for Us 

• Lead the development of OnPremise and/or Retail Customer strategies that deliver compelling consumer-, shopper-, and customervalue propositions. 

• Drive highquality sellin planning discussions and customer negotiations in partnership with KAMs, identifying customerspecific opportunities and risks. 

• Achieve effective Joint Business Planning outcomes with strategic customers, ensuring targeted, occasion-led portfolio activation to increase incidence, frequency, and recruitment of new consumers. 

• Accelerate the customer relevance and sell-in of strategic initiatives across LATAM, enabling more strategic, less transactional top-level customer engagement. 

• Work closely with Strategy, Insights, Customer Marketing, KAMs, Franchise Operations and Bottlers to integrate learnings and metrics from multiple data sources. 

• Lead the creation of powerful, holistic analyses and customer-back selling stories, including top-management-ready presentations. 

• Convert insights and multiple data points into actionable commercial narratives that elevate our category, brands, and customer value. 

• Evaluate execution of consumer occasion platforms in key customers, identifying gaps, opportunities, and continuous improvement levers. 

• Generate and lead initiatives that drive channel innovation, creating memorable consumer experiences that increase recruitment and frequency of consumption. 

• Develop powerful customer activation strategies connected to key occasions (e.g., experiences, bundles, merchandising) that drive superior returns and customer profitability. 

• Lead strategic inspiration agendas with customers, sharing futureforward perspectives for Food Service, Entertainment, and Retail to shape their longterm plans and initiatives. 

• Drive portfolio and equipment expansion with Retail customers through scalable execution, microsegmentation, and activation of the right brands, packs, and price points. 

• Seek and leverage benchmarks across and beyond LATAM to lift & shift best practices.  

• Mobilize teams and customers to adopt categorybuilding initiatives in a way that resonates commercially and strategically.  

• Ensure financial viability of customer agreements and provide guidance to ensure consistency and coherence across the regional customer portfolio 

• Understand and connect what matters to Consumers, Shoppers, Customers, and the Business in an integrated manner.  

• Analyze competitive dynamics, industry trends, macroeconomics, and forecasts to build powerful, holistic customer value propositions.  

• Communicate complex ideas clearly, meaningfully, and in a way that builds confidence among senior leaders and customers.  

• Drive innovative business improvements by developing new ideas, seizing value opportunities, and fostering an innovative, testandlearn environment.  

• “Connect the dots” through data interpretation, leveraging multiple data sources into compelling insights and selling stories.  

• Build a strong regional network to share knowledge, scale best practices, and accelerate capability building.  

• Demonstrate strong leadership, project management, and interpersonal skills across markets, cultures, and crossfunctional teams.   

Requirements & Qualifications 

• 5+ years of leadership experience in Strategy & Insights, Commercial, Key Accounts and Customer Strategy (mandatory). 

• Strong business acumen and deep understanding of consumers, shoppers, and customers. 

• Proven experience translating consumer/brand opportunities into customer relevance and commercial impact. 

• Strong analytical capability with demonstrated experience integrating multiple data sources into actionable narratives. 

• Experience working directly with customers (OnPremise and/or Retail) is highly desirable. 

• Ability to work crossfunctionally across the LATAM system.  

What We'll Do for You 

• Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies. 

• Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future. 

• Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.