Cash compensation range: $ 113 - 136K USD annually + equity 

About the Role:

We are seeking an experienced Copywriter and Content Strategist to develop engaging, consistent copy across all communication channels, ensuring alignment with Stride’s brand voice. In this role, you will create authentic messaging and storytelling for our products and services, collaborating closely with teams in marketing, product, and design. You will also oversee Stride’s messaging guidelines and play a key role in shaping our content strategy. This position reports to the Brand & Content Marketing Manager and requires strong project management skills.

Responsibilities:

• Develop and write all marketing content across multiple channels and touch-points 
• Maintain a library of key content, testimonials, company stats, and brand messaging 
• Write marketing copy for all our emails, in-app messages, social media posts, ads, websites, blogs 
• Deliver copy for all in-product copy requirements in collaboration Product and Engineering teams 
• Collaborate with brand management on content strategy, including leveraging SEO best practices to ensure all content is optimized for search
• Build a deep understanding of our diverse audience and identify ways to effectively reach and communicate to them across the entire marketing funnel
• Make complex topics like insurance and taxes easy for our audience to understand
• Build experiments and tests with different copy treatments for subject lines, pre-headers, body copy, calls-to-action, and other places where we interact through writing
• Oversee and maintain Stride’s messaging guidelines, including the editorial process, approved key statistics and metrics to support our value proposition, and style guide
• Ensure brand voice consistency across all mediums
• Leverage data to make informed recommendations and improvements to our copy across all mediums

Required qualifications:

• 5+ years of demonstrated experience writing direct-to-consumer marketing copy
• Experience working across multiple modalities & mediums  
• Experience with complex project management in a marketing environment
• Ability to write about complex topics at a 5th-grade reading level
• Strong verbal and written communication skills
• Strong grasp of spelling, grammar, and punctuation
• Experience using creative copy to improve open rates and engagement and audience/business growth
• Strong familiarity with AP style guidelines
• SEO experience

Nice to haves:

• Experience in graphic design 
• Ability to write in Spanish
• Familiarity with the benefits and/or financial products space 
• Examples of writing or portfolio