The Subscriptions R&D team oversees the entire user journey on Spotify and ensures we engage with people in innovative ways, every step of the way. Within this team, the Lingo squad builds localized experiences that accelerate our Premium subscriber growth in emerging markets. In the last few years we’ve experimented with celebrating cultural moments (Diwali, Ramadan) and are now focusing on building premium fandom experiences around K-Pop and I-Pop, and scaling them globally.