PharmaCann, Inc. owns and operates best-in-class production facilities and retail dispensaries for cannabis-based products. We currently operate in the States of Illinois, New York, Massachusetts, Ohio, Pennsylvania, Maryland, Colorado and Michigan as a medical and/or adult use cannabis provider to patients and customers. We are looking for energetic, results-driven individuals to join our rapidly growing team and industry.
Job Summary
We’re changing lives, and we’re seeking a Retail Impact Team Specialist for our West Michigan Territory to work within our established Midwest cannabis wholesale program and help us continue our rapid growth in one of the fastest growing industries. This role is a brand focused, highly specialized sales position responsible for working with our Sales and Marketing team to increase product distribution and drive velocity in wholesale accounts, cultivate and deepen authentic relationships with wholesale retailers and staff, oversee and implement the management of account merchandising and services, and build consumer affinity toward our portfolio of brands via in-store engagement and community activities.
Candidates must reside in Grand Rapids, Muskegon, Lansing, or Kalamazoo areas.
Duties and responsibilities
- Delivers on defined KPI goals related to gaining new points of distribution and increasing product sell-thru rates within a targeted list of key accounts by emphasizing product placement and visibility, best-in-class account service, brand merchandising, staff educations, premium brand activations, and trade marketing initiatives
- Works directly with wholesale account staff, managers, budtenders, buyers and merchandising teams to support sales, educate staff and customers, enhance the shopper experience, elevate brand presentation, and engage consumers in the community to raise awareness and elevate experiences, increasing customer demand and loyalty
- Identifies and pursues new opportunities for brand growth, leading effective collaboration and engagement with internal sales force in order to drive overall sales volume and increase market penetration in defined territories
- Partners with VP of Wholesale Sales and Marketing to develop and deploy market specific strategies, promotional plans, campaigns, and educational initiatives to attract the interest of and capture new customers
- Stays abreast of industry, customer, and competitive product landscape, attending cannabis industry trade shows, conferences, conventions, and other professional events in an effort to stay current on industry trends as well as to interact with potential and existing customers
- Maintains regular communication with customers to understand their needs and respond proactively
- Exemplifies the positive attributes of being a team player and team builder with all related sales and marketing personnel, cross-functional agencies and regional/national counterparts, sharing wins and identifying challenges with a solution-based approach
- Manages budgets, tactical resources and tools to maximize ROI
- Records daily and weekly performance via internal tracking system, and effectively communicates results to identified stakeholders on a regular cadence
- Delivers on all administrative duties in a thorough and timely manner as defined and requested by management
Qualifications
- A strong sales track record in driving revenue, achieving growth and building customer relationships
- Knowledge of the cannabis industry, regulations, market trends and competition highly preferred
- Enthusiastic, entrepreneurial, self-disciplined and driven team player with the ability to solve problems, take initiative, think innovatively and make fast paced decisions with a degree of autonomy while prioritizing the best interests of the group over personal gains
- Excellent organizational, communication, and problem-solving skills
- Ability to recognize and respond to changing trends and priorities
- Experience with Microsoft Excel, Microsoft Word, Google Suite, Leaflink, Leaftrade, Pistil, Sales Force or similar CRM programs preferred
- Must be at least 21 years of age
- Must possess a valid driver’s license and be willing to travel within assigned territory
Required Experience:
- College degree in related field or equivalent industry experience
- At least 2 years years of professional experience in sales and/or marketing, preferably within cannabis or related industries
- Solid understanding of the cannabis industry, cannabis laws, rules and regulations, and the ability to stay current on any changes for the industry
- Ability to coordinate multiple projects and meet deadlines
- Ability to travel within the State regularly
- Successful candidates will be results oriented, driven, detail oriented, enthusiastic, organized and possess excellent communication skills
- Must understand and comply with the rules, regulations, policies and procedures of PharmaCann
Working conditions
- Capable of working from remote location within the Kalamazoo, Grand Rapids, Muskegon and Lansing areas with periodic visits to cultivation facilities
Notice: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.
We are an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.