We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today. 

Hybrid

Job Description

The opportunity: 

Are you passionate about marketing and driving profitable growth for our B2B audience(s) via strategic life insurance campaigns? Do you want an opportunity to make a solid and immediate impact linked to our business results and better customer outcomes? If so, the Market Engagement Manager role may be the right fit for you. In this role, you will build relationships with our internal and external partners and optimize investment decisions to drive ROI and sales, while also leveraging new technologies such as Gen AI to improve business outcomes and enhance customer engagement.

As a Market Engagement Manager, it is critical to have a comprehensive understanding of life insurance and other financial products within the industry. Your primary focus will be developing and executing innovative marketing strategies to boost market awareness and drive sales for our business unit. This role also involves managing new campaigns and 'evergreen' marketing initiatives across digital and traditional platforms and collaborating with various teams to ensure efficient campaign strategy execution for US Insurance.

The Insurance Marketing Team, of which the Market Engagement Manager is a key part, is responsible for the strategy and execution of product launches, B2B relationships, sales enablement, Vitality member engagement, and producer and policyholder communications. This team is an integral part of our comprehensive marketing organization, which includes brand, human-centered design, digital, analytics, and integrated production. Together, these teams collaborate closely to craft our marketing narrative, deliver connected customer experiences, and demonstrate the business value of marketing.   

Key responsibilities:

• Develop, execute, and measure strategic marketing programs to support John Hancock Insurance products, services and partners

• Write and present integrated marketing plans for a senior-level management team
• Plan, execute, and optimize campaigns, including digital, media, and social channels to promote life insurance products
• Strategically leverage various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences
• Leverage Gen AI to create personalized content and develop data-driven strategies for specific customer segments
• Develop compelling marketing content, including brochures, presentations, web content and social media posts, ensuring a consistent message and alignment with brand standards
• Utilize insights from market research and analysis to identify trends, customer needs, and the competitive landscape to inform marketing strategies

• Measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for improvement, and adjusting strategies as needed to optimize results
• Ensure all marketing activities and materials comply with legal and compliance requirements

• Develop and maintain relationships across all John Hancock Insurance departments, including sales, product, legal, compliance, and, where applicable, external producers, firms, and distributors, as well as the larger John Hancock/Manulife organization

Candidate:

The ideal candidate will have a strong background in campaign management in the life insurance and financial services space, and will be passionate about bringing excitement to these experiences. 
 

The experience and skills needed include:  

• Minimum of bachelor's degree in Marketing, sales, or related field of study, MBA a plus
• 7-10  years of experience in a marketing manager or account management role with at least 5 years of experience in life insurance products; annuities experience is a plus.
• Proven track record of developing and executing successful marketing strategies and campaigns
• Strong understanding of life insurance and other financial products, market dynamics, and regulatory requirements
• Excellent communication, presentation, and interpersonal skills
• Proficient in digital marketing, email marketing, and social media
• Knowledge using Generative AI tools to drive business growth and innovation
• Experience with marketing automation tools and CRM systems (SalesForce)
• Ability to work independently and collaborate within a team environment, often facing conflicting and overlapping demands
• Excellent project management, communication, presentation, and writing skills
• Ability to build and maintain strong relationships at all levels of the organization

• Analytical and data-driven, leveraging the expertise of the analytics team to assess and optimize past results to inform future decisions

• Comfortable using and learning new technologies and naturally curious and creative – eagerness to test and learn and possess an owner mindset

What can we offer you?

• A competitive salary and benefits package
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills
• A focus on growing your career path with us
• Flexible work policies and strong work-life balance
• Professional development and leadership opportunities

Our commitment to you:

• Values-first culture
• We lead with our Values daily and bring them to life together
• Boundless opportunity

We create opportunities to learn and grow at every stage of your career.

• Continuous innovation
• We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity, and Inclusion
• We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship

#LI-hybrid

#LI-JH

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. 

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

The annual base salary for this role is listed below.

Primary Location

Boston, Massachusetts

Salary range is expected to be between

$86,325.00 USD - $155,385.00 USD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency

Company: John Hancock Life Insurance Company (U.S.A.)