Market Insights Manager - NA Consumer

Description -

Job Summary

The Market Insights organization exists to help drive business growth for HP by ensuring that our marketing and business strategy actions are grounded in a best in class understanding of our customers, our markets, and growth opportunities.

The Shopper Insights Manager will be a foundational partner for both the Print and PS marketing, sales and category teams in NA and an enabler of market understanding responsible for converting in-depth shopper and retail environment insights into category, retail, and customer strategies and recommendations. You will ensure that shopper insights are integrated into marketing plans and programs while supporting the cross-categories shopper insights agenda.

Additionally, the role ensures research activities comply with ethical and legal guidelines, contributes to complex projects, and provides mentoring and guidance to lower-level employees.

Responsibilities

• Develop consumer selling stories using available data as well as the consumer segmentation framework as its data foundation.
• Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth-oriented insights at a retail level.
• Curate an advanced level of social intelligence to uncover rich cultural trends, snacking moments, brand identity, and leverage growth opportunities in the retail environment.
• Generate behavior-changing insights and identify effective levers of engagement.
• Continuously optimize business support through data, tracking, and learning.
• Drive action-oriented insights Go-To-Market, communication, and brand growth imperatives to marketing, sales and category teams.
• Manage end-to-end primary research projects with agencies, coordinating the activities and contributions of all stakeholders to inform and support the definition of associated action plans, developing a close engagement and partnership with them

Qualifications:

• Experience in using retailer/customer data, shopper insights, and analytics to inform marketing and retail customer plans.
• High proficiency in base business tools (Excel/PowerPoint), with expertise in visualization tools (e.g., Tableau or PowerBI).
• In-depth knowledge in analyzing and creating visualizations of large amounts of data.
• Experience in presenting to key internal and external stakeholders (retailer teams).
• Strong knowledge and usage of market segmentation models.
• Proven track record in persuasively influencing and aligning key customer needs and business stakeholders in a highly matrixed organization.
• Ability to partner well with sales, marketing, and external agencies.
• Passion for customers and a natural curiosity about what drives them in their decision-making process

Education & Experience Recommended

• Bachelor's Degree required; MBA preferred.
• 7+ years of marketing, insights, or research experience.
• Excellent communication, storytelling, and influencing skills.
• Experience in communicating and collaborating with business partners.
• Expert knowledge of marketing principles, practices, tactics, and tools.
• In-depth knowledge of research vendor management, agency practices, and procedures.
• Thorough knowledge of research methodologies/practices.

Preferred Certifications
NA

Knowledge & Skills

• Ability to capture, analyze, and drive understanding of customer/market and to extrapolate future trends from current information.
• Excellent project management and organization skills.
• Thought Leadership

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The base pay range for this role is $110,050 to $166,150 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only).  Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including; 

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

50%

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement