Senior, Paid Search Manager (SEM)

Posted:
7/24/2024, 9:12:51 AM

Location(s):
Los Angeles, California, United States ⋅ California, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
Remote

Stealth Venture Labs is a decade old digital marketing agency has generated over $1B in recurring revenue for our clients and has been the growth team behind an additional $1B in M&A in the CPG industry. We are passionate about growing brands, creating world class culture, profitably scaling brands online and having a blast while we do it. If this sound like a place that you could get inspired to work at, we'd love to chat!

Sealth Venture Labs is a decade-old digital marketing agency that has generated over $1B in recurring revenue for our clients and has been the growth team behind an additional $1B in M&A in the CPG industry. We are passionate about growing brands, creating world class culture, profitably scaling brands online and having a blast while we do it. If this sounds like a place that you could get inspired to work at, we'd love to chat!

We are seeking a talented Senior, Paid Search Manager to be responsible for planning, implementing, and managing the company’s overall SEM strategy for our clients. This includes a wide variety of duties such as campaign development & management (search, display, performance max, video & discovery), keyword research, budget pacing, ad copy creation, reporting, as well as daily, weekly, monthly optimizations working toward client goals.

The ideal candidate is someone who has worked in a digital marketing agency previously, who is a people person, has excellent communication skills, thrives in a fast-paced environment, and relishes taking complete ownership of their accounts.  

This role requires a strong foundation in SEM account structures, ad types, and analysis. A blend between creative strategy and logical reasoning with a strong understanding of paid search, data storytelling, and display. A never ending thirst for knowledge, an affinity towards efficiency and resourcefulness, and overall a desire to serve our clients with everything you do.

If you are passionate about marketing and emerging technology, and love to learn and upgrade your skills, we really hope you apply!

Responsibilities:

  • Lead the SEM rollout for clients of various sizes, budgets, and verticals including the planning, development, an implementation of strategies.
  • Provide white-glove service to our client by working with them from the creation through on-boarding and launch, implementing strategy, developing tracking and measurement plans, analyzing, optimizing and reporting throughout the life of the campaign.
  • Identify the company’s buyer persona to better target audiences leading to the expansion and growth of our client accounts within CAC allowables and ensuring budget awareness. 
  • Develop a successful PPC strategy, associated KPIs such as redirects, click rates and bounce rates to track performance to deliver results.
  • Performs regular keyword reach to ensure optimization and ROI Maximization
  • Analyzes and pinpoints deficiencies, suggests improvement for optimization and implements in a timely manner.
  • Develops an in-depth understanding of client needs and establishes a cohesive, trusting relationship.
  • Collaborates internally with the Growth Strategist and account team to ensure successful delivery of projects for our clients. 
  • Educates clients about the latest strategies, stay on top of the latest news, trends, blog posts, and software to elevate performance. 
  • Responsible for creating and delivering analysis and strategy within these client accounts on a weekly basis
  • Serve as a “ go-to-resource” our clients can depend on and always be on the lookout for ways to help them by going above and beyond to deliver.
  • Present information in a manner that is both easy to understand and statistically sound through data storytelling.

Qualifications

  • 3-5 years experience of Search Engine Marketing (SEM)/PPC/Paid Search across multiple different Ecommerce businesses. 
  • Strong experience in Google shopping and Data Feeds
  • Analysis and problem solving skills to inform an array of inputs to make strategic recommendations
  • Strong organizational, written, and verbal communication skill
  • Strong project management skills and experience working on a large team with an array of workstreams & deliverables
  • Growth-oriented mindset with the desire to work on a high-performance media team with a demonstrable track record in CRUSHING performance goals for past clients.
  • Bonus: You're comfortable installing & running diagnostics for Pixels

The Perks

  • Work from anywhere so long as you have internet and cell reception!
  • 100% coverage of PPO medical, vision, and dental insurance for you AND your dependents… yes, you read that right -- 100% for you, your spouse and your kiddos.
  • 401k matching
  • Unlimited PTO
  • Work with incredible people who are the top of their field and grow in your career!