Overall Purpose of the Role 

To lead the team to achieve attendance, room night and revenue goals for Disneyland Paris (DLP), Walt Disney World (WDW) and booking, revenue and per diem goals for Disney Cruise Line (DCL) businesses for the UK, Ireland and other EMEA (O-EMEA) markets. 

For WDW and DCL UK and O-EMEA, lead the creative development, strategic planning and implementation of all paid media touch-points; search, social media, affiliates and CRM plans in collaboration with other DDI marketing teams. 

For DLP UK, work in close collaboration with DLP central teams to develop the UK media, social, and CRM plan and influence Pan-European creative.  Brief on local UK needs and follow up on the implementation of all campaigns.  

Lead the integrated communication plan (ICP) process and development for all three brands.  

Lead and coordinate all proposed initiatives as part of the annual operating plan (AOP) process. 

Areas of Responsibility 

For WDW, DCL UK and O-EMEA 

• In line with the communication strategy and marketing briefs developed by the marketing and sales strategy team, lead the creative development of all paid media, social and CRM assets, either leveraging and adapting existing creatives from the TWDC North America teams or developing local assets when relevant  

• Act as a central point to collect, centralise, distribute and validate the use of all available creative assets to support WDW and DCL in the UK but also for other European markets 

• Develop a holistic touchpoint strategy across paid and own media, social, affiliates and CRM, while working in an integrated way with all earned media touchpoints (PR, partnerships), trade marketing and digital teams 

• Translate marketing strategies into effective media strategy leveraging market, competitive, consumer data/insights, media consumption evolution, target specificities and business and media learnings 

• Lead the bought media development process (brief, planning, buying, reporting, audit) with local media agencies and drive implementation across all touch points, markets and brands  

• Lead, define and implement the social editorial message calendar, ensuring strong collaboration with the PR team  

• Develop a local strategy and plan to drive local WDW and DCL fan engagement to help promote both destinations 

• Lead, define and implement affiliation strategy and plan as part of broader touchpoints strategy and implement program for DCL 

• Define and implement relevant, compelling CRM strategy with the objective to retain and grow database for both brands 

• Brief and implement all major campaigns across marketing and sales to ensure that development, briefing, co-ordination, launch and reviews are successfully implemented and remain consistent 

• Set and manage the creative, media, social, affiliates and CRM budgets ensuring team are working within defined and allocated numbers 

For DLP UK/IE 

• Collaborate with the media team based in Paris to develop media strategy and plans for the UK and Ireland markets, including affiliates 

• Work with the DLP advertising and creative teams to adapt pan-European assets for the UK and Ireland markets and brief them on UK specific needs when applicable 

• Work with the DLP social team to implement pan-European editorial calendar and develop additional local social activations/content 

• Implement pan-European CRM campaigns, following direction from the DLP CRM team, providing local input into content 

For all brands 

• Responsible for leading ICP process and development with collaboration of other local marketing and sales teams, ensuring the overall plan is strong and compelling, delivering on strategies and is optimised (budget, timings) 

• Retain an on-going link with sales teams across all three brands to ensure integration of marketing plans with sales and distribution initiatives and campaign execution 

Training and Professional Development  

• Operate with integrity, champion change and be a good ambassador for the Walt Disney Company  

• Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments 

• Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor-led courses and on the job learning 

• Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable  

• Build links with other TWDC functions to develop broader knowledge of the business 

• Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice 

• Manage the training and development of all direct reports ensuring commitments are set, regularly reviewed and feedback given using the D Achieve philosophy, where applicable 

• Contribute to maintaining and enhancing the standard of training and development, encouraging participation so that everyone has the tools and resources to do their role effectively and efficiently  

Areas of Accountability 

• Accountable to the Vice President, DDI UK and EMEA 

• Accountable for the achievement of business, project and performance objectives and budget optimisation 

• Accountable for leading, defining and implementing creative strategy and executions 

• Accountable for leading, defining and implementing strategy for paid and own media, social, affiliates and CRM  

• Accountable for effectively leading ICP process and development with collaboration of other local marketing and sales teams 

• Accountable for the effective management of team 

• Accountable for cultivating and maintaining productive relationships and collaborating across departments internally and externally 

Experience and Professional Qualifications Required 

• Previous experience with WDW and DLP parks and resorts, essential 

• Background in both creative development and media planning and buying as well as integrated communication 

• Demonstrable experience within a marketing role, either in international fast-moving consumer goods, luxury/cosmetics or travel/tourism industry, beneficial 

• Experience and understanding of media strategy, planning and creative development 

• Demonstrated strategic and tactical skills related to the implementation of marketing and sales plans, utilising available resources for success 

• Proven experience of leading, managing and developing a team  

• Proven experience in the development of expertise across marketing disciplines setting best practice standards for industry and organisation 

• Demonstrable experience in effectively defining and managing budgets 

Skills Required 

• Exceptional organisational, project management and communication skills to balance marketing programs across three brands for optimal execution and success 

• Proven ability to lead, motivate and work collaboratively with cross-functional stakeholders  

• Proven ability to influence others at all organisational levels 

• Strong commercial acumen, analytical and results orientated 

• Highly effective communication with strong presentation skills 

• Highly analytical and results orientated 

• Strategic and creative approach to problem solving and innovation 

• Written and spoken English for business use, essential; professional proficiency in French, beneficial  

• A strong collaborator who is adept in building and maintaining commercial relationships at all levels, both internally and externally 

• Computer literate including MS Word, Excel, PowerPoint  

• Cultural sensitivity and an understanding of local markets across EMEA 

Additional Information 

• Flexibility for frequent UK, European or international travel may be required  

• Contribution to ad-hoc projects as the business requires  

• Flexible hours may be required to meet business needs